MCM has presented its Spring/Summer 2019 Luft Collection as part of the prestigious Pitti Uomo event in Florence.
The contemporary luxury brand debuted its first full ready-to-wear and accessories collection, designed by a newly appointed in-house team.
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| MCM SS19 |
Expanding on heritage
This season the German-born label, founded in Munich in 1976, has expanded on its heritage in travel accessories to become an all-encompassing lifestyle brand. A full men’s and women’s ready-to-wear collection sits alongside the signature backpacks, leather goods, eyewear and footwear.
Designed for the 21st-Century global nomad, the multi-functional, modular and genderless collection allows the wearer to move and travel freely 24/7, whether that is cross-city or country-to-country, MCM said.
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| MCM SS19 |
Powerful and immersive show
The Spring/Summer 19 collection is a vibrant, youthful and utilitarian offer, designed with both statement and functionality in mind and presented via a powerful and immersive show full of Instagrammable moments. Mrs Sung-Joo Kim, Sungjoo Group and MCM Holding Chairperson and Chief Visionary Officer, was present at this milestone event for the brand.
Inspired by air-based sports such as skydiving, both key to the collection itself, guests experienced a multi-sensory runway that took them on a journey through the clouds.
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| MCM SS19 |
MCM x Pitti Uomo Presentation Credits:
Creative Direction: Andrew Tomlinson
Music: Frederic Sanchez
Hair: Larry King
Make Up: Jenny Combs
Styling: David Bradshaw
Show Production: Karla Otto.
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| MCM SS19 |
MCM is sold in 500 stores in 39 countries, including major cities such as Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo. Visit www.mcmworldwide.com and Instagram: @mcmworldwide.
