Women in Travel Retail+ (WiTR+) marked another milestone at this year’s networking event in Cannes, welcoming more than 350 members and guests for an evening of connection, celebration and charity.
Hosted by US drinks group Brown-Forman during the TFWA World Exhibition, the event brought together dynamic women and allies from across the travel retail industry. The evening was praised for its vibrant atmosphere, excellent hospitality and strong sense of community.
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| WiTR+ Chair Sarah Branquinho addresses the WiTR+ networking group |
There was huge energy and buzz in the room as women shared their experiences. The special guest was Ylva Binder, whose conversation in 2006 with WiTR+ Chair Sarah Branquinho sparked the idea for WiTR.
At that time Binder worked for Bacardi, and she is now a distiller, as is Dr Rachel Barrie, Master Blender at Brown-Forman, who gave the audience a taste of her amazing career path and a swift master class tasting of Glendronach Scotch whisky.
A raffle raised funds for Toutes à l’École, which supports the education of disadvantaged girls in Cambodia, WiTR+’s 2025 charity.
Thanks to the "incredible generosity" of members and supporters – including significant donations from Victoria’s Secret and Brown-Forman – this year’s fundraising to refurbish the sleep and study areas for female students in Cambodia has surpassed its target.
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| WiTR+ members in party mood at Cannes |
WiTR+ Chair Sarah Branquinho said: “This was our flagship event, and we were delighted that it was hosted at the Brown-Forman stand in the Beach Village. We reached absolute capacity, which was wonderful to see. Our membership is now heading towards 900, thanks in part to the corporate partnership scheme that has really helped boost our numbers – a fantastic development for WiTR+.”
WiTR+ extended its “heartfelt thanks” to Brown-Forman for hosting such a memorable event and to all members, partners and donors for their support.
For details on WiTR+, please visit www.womenintr.com.
