Ferrero has launched its first global digital communications campaign at Nice Côte d’Azur Airport, bringing its Quality at Heart commitment to life through an innovative installation to showcase Ferrero's values, heritage and responsible sourcing.
From 23 September to 20 October, travellers at Nice Airport are invited to explore an eye-catching hazelnut-shaped installation that guides them through the lifecycle of Ferrero’s ingredients, featured in best-selling products such as Ferrero Rocher. It traces the journey of the hazelnut, from the fields where it is cultivated to the final product enjoyed worldwide.
 |
| Ferrero's hazelnut-shaped Quality at Heart installation |
Passengers could also walk through an immersive sustainability-themed digital tunnel inside the airport, alongside a network of 73 screens, ensuring strong brand visibility during their journeys.
The campaign was spotlighted at the 2025 TFWA World Exhibition in Cannes, where Ferrero unveiled upcoming novelties from its powerful brand portfolio, while reinforcing its commitment to sustainability and responsible consumption.
Ferrero has renewed its Hazelnut Charter which promotes regenerative farming practices, fair working conditions and full supply chain transparency.
Today, more than 90% of hazelnuts are traceable back to individual farms, and more than 21,000 farmers have been trained in sustainable cultivation.
Exclusive Tic Tac TWO campaign
In other news, Ferrero Travel Market has partnered with Avolta and Ticketmaster to create a high-impact promotional campaign to support the global roll-out of Tic Tac TWO – the brand’s first sugar-free offering in the travel retail channel.
Following its debut at the 2024 TFWA World Exhibition, Tic Tac TWO has rapidly gained traction among a new generation of travellers, attracted by its sugar-free positioning and distinctive double-layered flavour experience.
 |
| Travel retail exclusive: Ferrero's Tic Tac TWO campaign |
The Tic Tac TWO initiative is exclusive to travel retail and offers shoppers the opportunity to win a Ticketmaster voucher worth up to €300.
The Ticketmaster partnership pays homage to Tic Tac’s long-standing association with music and festival culture, engaging younger consumers through fun, socially shared experiences.
The promotion runs from mid-September through October at high-footfall airport locations in Barcelona, Ibiza and Palma de Mallorca – all selected to engage the brand’s key Gen Z and millennial target demographics.
The Tic Tac TWO x Ticketmaster competition is open to all travellers who are members of the Club Avolta loyalty programme. Shoppers who purchase two Tic Tac TWO products are entered into a draw to win a €300 Ticketmaster voucher. Each location has been allocated 10 winning vouchers.
To amplify visibility and encourage participation, the promotion is being supported by a branded newsletter and Club Avolta member push notifications.
A new chapter for Tic Tac in travel retail
“The launch of Tic Tac TWO represents an exciting new chapter for the brand in travel retail,” said Sergio Salvagno, General Manager of Ferrero Travel Market.
“By partnering with Avolta and Ticketmaster in this way, we are not only showcasing innovation in product development, but also delivering an engaging, relevant experience for today’s travellers. This campaign is a perfect example of how Ferrero is evolving its travel retail strategy to better connect with different consumer profiles and evolving purchasing behaviours.”
Tic Tac TWO is available in two flavours: Strawberry & Lime and Spearmint Fresh & Mild. Each box contains 38 Tic Tac Twos, all of which are double the size of traditional Tic Tacs. The two layers deliver two distinctive flavours at the same time – consumers simply flip to enjoy.
