Upscale Scotch whisky brand The Dalmore has introduced The Dalmore Anthology – a bold travel retail exclusive collection of rare single malts.
Available in selected airport locations, this trio of aged expressions – 13yo, 16yo and 19yo – is each finessed in Pedro Ximénez sherry casks. The multi-cask process maximises maturation time.
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| The Dalmore Anthology 13yo, 16yo and 19yo |
The Dalmore Anthology made its Middle East debut in October 2025 at Dubai Airport, in partnership with Dubai Duty Free.
Drawing inspiration from the literary world, the name Anthology – a collection of the finest artistic works – defines the philosophy behind this launch. Each expression is for those who seek “rare and meaningful finds”, brand owner Whyte & Mackay said.
The Dalmore Anthology features 13yo Pedro Ximénez Cask Finish (£62/$80/43%abv); 16yo Pedro Ximénez Cask Finish (£128/$165/46%abv); and 19yo Pedro Ximénez Cask Finish (£271/$350/47%abv).
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| The Dalmore Anthology pop-up at Dubai Duty Free |
Literature-inspired storytelling
Launching at a flagship 38sq m activation with Dubai Duty Free, the visual storytelling of The Dalmore Anthology is brought to life through a striking, literature-inspired retail concept. Bespoke display units feature elegant bookshelves. Gondolas are styled as oversized book sleeves, while illuminated glorifiers, designed to resemble stacked books, spotlight each whisky.
In addition, The Anthology Olfactory Studio sensorial experience invites travellers to nose all three whiskies using aroma strips. Even the olfactory kit is presented in a hand-crafted hardback ”book”, reinforcing the literary theme.
Striking in-store presence
Whyte & Mackay Marketing Director Global Travel Retail Janice McIntosh said: “Drawn from the pages of our rich whisky-making heritage, The Dalmore Anthology is a celebration of legacy and possibility that showcases our ambition to innovate within the luxury whisky space. We are proud and excited to offer these exceptional new releases to our discerning travel retail clientele.”
Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham added: “This exceptional new travel exclusive collection brings together age and unique cask finish, offering strong shopper appeal – exactly the kind of innovation our customers are seeking. With its striking in-store presence and curated luxury positioning, we are confident The Dalmore Anthology will drive excitement and commercial momentum within the whisky category.”
The Dalmore is the fastest-growing top 10 global malt brand in the ultra-premium and prestige sectors, according to IWSR 2024 (2019-2024 sales by value).
