MCM x RAWROW capsule is ready for take-off

German luxury brand MCM has unveiled a new collaboration with Seoul-based brand RAWROW, featuring two durable and technologically innovative suitcases.

MCM x RAWROW limited-edition luggage

Finished in Mars Gold, an exclusive colourway inspired by MCM’s signature Cognac Visetos, the luggage continues MCM’s futuristic From Munich to Mars campaign.

This limited-edition capsule merges MCM codes with RAWROW’s utilitarian edge.

Available in cabin and check-in sizes, the two aluminium trolleys feature RAWROW’s signature TT Handle, designed to hold other bags. The 360° wheels aim to provide a “silent, smooth, stealthy” roll.

The larger model goes even further with a scale integrated into the handles to check your luggage weight. Both sizes conceal thoughtful touches like a hidden passport pocket, TSA-approved lock and Visetos-covered handle.

Sustainably built using recycled materials, the collection seeks to redefine travel essentials through a futuristic lens. The monochromatic design, black detailing and MCM monogram lining bring understated boldness to every itinerary, MCM said.

Monkey Shoulder keeps on trucking in Mumbai

Monkey Shoulder, the disruptive whisky brand from William Grant & Sons, has debuted its Monkey Mixer Truck at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

Launched in the departures area on 26 May 2025 for a three-month period, the showstopping pop-up was developed in collaboration with Ospree Duty Free.

Monkey Shoulder's Monkey Mixer Truck at Mumbai Airport

The truck, with its barrel evoking a giant cocktail shaker on wheels, doubles as a DJ platform, complete with a dynamic onboard sound system. Alongside the striking truck installation, Monkey Shoulder brand ambassadors invite visitors to discover why Monkey Shoulder is the perfect spirit for mixing.

Bringing together technology and mixology, an interactive digital cocktail recipe selector helps travellers to explore new drinks to try at home. Meanwhile, a 3D brand video plays on a giant curved screen. As a memorable takeaway, shoppers who purchase two bottles receive a set of six Monkey Shoulder vinyl coasters.

To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were treated to a ride to their gate in branded Monkey Shoulder golf carts.

“This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement,” enthused Rufus Parkinson, Regional Managing Director – Global Travel Retail at William Grant & Sons.

“This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”

An Ospree Duty Free spokesperson said: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ set-up, the larger-than-life truck and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage and take back a unique memory, and this one checks all the boxes."

Rémy Martin partners with Anish Kapoor on decanter mirroring infinite possibilities

Rémy Martin has unveiled a collaboration with internationally renowned contemporary artist Anish Kapoor: a limited-edition Rémy Martin XO Cognac decanter and an exclusive artwork.

Both were showcased at the Institute of Contemporary Arts, London, at an event in May attended by Kapoor and Rémy Martin CEO Jean-Philippe Hecquet.

Rémy Martin XO x Anish Kapoor Limited Edition

The new decanter and artwork represent a distinctive visionary and sensorial exploration of colour, form and space, reflecting Kapoor's signature style.

The proposition of an artistic collaboration around the Rémy Martin XO decanter immediately struck a personal chord with Kapoor. “There was a sense from the beginning of this project with Rémy Martin that it refers to my history. My father used to drink it when I was a boy in India, and I carried that with me.”

“Rémy Martin XO perfectly embodies the heritage and savoir-faire of the maison,” noted Hecquet. “It is the ultimate expression of our terroir, offering an exceptionally smooth, full-bodied blend of eaux-de-vie from Grande and Petite Champagne that gradually releases a wealth of harmonious aromas. Its opulent radiance paired with the timeless design of its magnificent decanter has inspired Anish Kapoor, whose creation now becomes a part of our brand’s enduring legacy.”

The travel retail roll-out is being supported by a series of high-profile, immersive activations that invite travellers to embark on a sensory journey into the universe of Rémy Martin XO, reimagined through the creativity of one of the world’s greatest living sculptors.

The activations began in May at West Kowloon High Speed Rail Link station, in partnership with Avolta, and in Hong Kong International Airport, in collaboration with China Duty Free Group. Further activations follow this summer, in London Heathrow, Abu Dhabi Zayed International and Paris Charles de Gaulle, among other locations.

The activation site at West Kowloon High Speed Rail Link station

Reflecting Kapoor’s artwork – and the new decanter design – the activations feature a three-step Mirroring Infinite Possibilities theme. Through digital gamification, the Reflecting Memories activity invites shoppers to draw on memories associated with Rémy Martin, resulting in a cocktail recipe that is tailored to their recollections.

The Interlocking Lights and Colours glorifier encourages travellers to observe the different shades of Rémy Martin XO eaux-de-vie as it interacts with light from different angles. The third step, Mirroring Infinite Possibilities, provides a concave mirror experience inspired by Kapoor’s iconic concave mirror installation. The journey concludes with tastings and food pairings.

Kapoor has reimagined the Rémy Martin XO decanter as a minimalist curve with a concave centre in glowing amber tones. Featuring a new copper bottle neck and stopper, this collectible limited-edition decanter “unlocks an alternative Rémy Martin universe, like a magnetic portal to another world”, Rémy Martin said.

Kapoor's artwork for Rémy Martin sits within his body of painted mirror works. The concave surface of the vast mirror immerses viewers in its “dense yet ethereal” tones inspired by all the shades of Rémy Martin XO eaux-de-vie.

Kapoor said: “I began to think about a work that would sit alongside the Rémy Martin bottle. It has this radiant presence, it shows through. The colour is the most direct way of getting into it. I wanted to translate these reflections.”

As you move around the work, the colours change and endless rays of reflections come to light: “I had to search for this colour,” the artist explained, “because it’s a liquid and as the light changes, it changes – and the concave mirror captures its reflective qualities."

Sung-Joo Kim honoured with Knight award in Italy

Mrs Sung-Joo Kim, Chairperson of MCM Group, has been awarded the prestigious Knight of the Order of the Star of Italy at the residence of H.E. Ambassador Emilia Gatto, the Italian Ambassador to Korea.

Sung-Joo Kim is awarded the Knight of the Order of the Star of Italy

The honour recognises Mrs Kim’s outstanding contributions to strengthening cultural and economic ties between Italy and Korea, particularly through her leadership in the global fashion industry.

The ceremony, held on 5 June, was attended by distinguished guests, including diplomats, colleagues and members of her family.​

Sung-Joo Kim speaks at the World Department Store Summit VIP Dinner in Seoul

In other news, Sung-Joo Kim joined the World Department Store Summit (WDSS) VIP Dinner held at the historic Samcheonggak cultural centre in Seoul on 10 June.

The evening brought together top global retail leaders, influential executives and industry pioneers from around the world.

As Chairperson of MCM Group, Mrs Kim engaged in meaningful conversations with key partners and thought leaders shaping the future of global retail.

The event, set against the serene backdrop of Korean traditional architecture, highlighted the spirit of collaboration and innovation at the heart of WDSS 2025.

Bowmore and Aston Martin unveil 'spun gold' whisky

Bowmore Scotch whisky and Aston Martin have introduced the second, and final, release in their groundbreaking ARC Series.

The striking Bowmore ARC-54 creation unites a rare 54yo whisky from Bowmore distillery with a distinctive hand-blown decanter inspired by the cutting-edge design of the Aston Martin Valkyrie hypercar.

Distilled in November 1968, this rare whisky is the culmination of 54 years of maturation, latterly spent in a second-fill European oak sherry butt and third-fill American oak hogshead. Inspired by the Golden Ratio, the 61.8% European oak aged spirit and 38.2% American oak aged spirit are finally unified for 15 months. The liquid looks like "spun gold", according to the tasting notes.

Bowmore ARC-54

Each hand-blown decanter takes inspiration from the F1-inspired aerodynamic exterior of the Aston Martin Valkyrie hypercar, including the full-length Venturi tunnels that contribute to around 1,100 kilograms of downforce, and the natural fluid forms of the terroir of Islay in Scotland.

Inspired by the design direction and principles of an Aston Martin, Bowmore ARC-54 is sculpted with precision, creating a striking sense of flow in its lines and styling. The shape is defined by these fluid aerodynamics and showcases the shared philosophy through the diffuser-inspired glass sculpture to enhance the flowing reflections of the whisky.

As befits its ultra-exclusive positioning, only 130 decanters of Bowmore ARC-54 (44.3%abv) are available globally. Underlining the importance of the channel to the Suntory Global Spirits portfolio, an allocation of 20 has been set aside for selected key travel retail partners, starting with Dubai Duty Free in May.

The past year has marked a milestone for Bowmore in global travel retail, underpinned by the reveal of a new brand world and visual identity. This transformational style was introduced through the Bowmore Appellations Collection travel retail exclusive whisky range, which made its debut in October 2024.

A pinnacle of craftsmanship

“Bowmore ARC-54 represents a pinnacle of craftsmanship, and we are thrilled to present this extraordinary release to discerning travellers in select locations through our valued travel retail partners,” said Nandini Valio, Suntory Global Spirits Senior Marketing Director for Global Travel Retail.

“It is absolutely fitting that Bowmore ARC-54 will be highlighted in the travel retail channel, which is a vital global stage for showcasing Bowmore’s prestige portfolio. The Bowmore Appellations Collection was the first chapter in a new story of elevation and premiumisation for the brand. The unveiling of ARC-54 builds on that momentum and further extends our legacy within the world of rare and remarkable whiskies.”

Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, enthused: “Bowmore ARC-54 continues the cutting-edge, technology-based collaboration between two exceptional brands that are steeped in heritage and tradition. It embodies the innovative thinking that we apply to Valkyrie and Valhalla, our mid-engined sports cars. A truly creative collaboration."

The Balvenie celebrates Golden moments

The newest addition to The Balvenie’s celebrated Cask Finishes Range, The Balvenie 12-Year-Old Golden Cask whisky, is taking centre stage in a series of high-profile activations for 2025 in key locations.

The campaign launched in Seoul Incheon, Hong Kong, Taipei Taoyuan, London Heathrow, Shanghai Pudong, Beijing Capital, Istanbul, Mumbai, Delhi and Dubai airports, and will be rolled out in Singapore Changi, London Gatwick, Paris Charles de Gaulle and Los Angeles airports.

The Balvenie 12-Year-Old Golden Cask activation at Singapore Changi Airport

Created to highlight the brand’s expertise, each location-tailored experience invites adult travellers to embark on an immersive sensory journey that explores The Balvenie distillery’s signature approach to crafted whisky making with a curated selection of The Balvenie’s portfolio, led by the Cask Finishes range.

A focal point of the campaign was a pop-up designed in collaboration with Lotte Duty Free, live at Singapore Changi Airport earlier this year, located in the prime T3 Departure transit area. The circular design harnessed The Balvenie’s signature honey-toned accents and iconic arches, subtly nodding to the brand heritage. Inside the pop-up, dedicated displays featured the available expressions, with a prominent wall bay position for The Balvenie 12-Year-Old Golden Cask (43%abv).

Other key elements of the experience included an immersive Cask Finishes Flavour Discovery and Tasting area, where visitors could explore how cask finishing influences whisky flavour. Through an interactive deconstruction, this sensorial section demonstrated how different casks shape the whisky’s character. The tasting area, guided by an expert brand ambassador, was enhanced by a chocolate pairing to create a new depth of flavours and textures.

The Door to Distillery touchpoint was a digital installation acting as a virtual gateway to Scotland. This immersive display transported visitors to the distillery, offering an intimate look at the brand’s makers, bringing to life the dedication, artistry and time-honoured techniques that define The Balvenie.

To complete the shopping experience, a central Art of Gifting podium allowed passengers to customise their purchases with personalised Changi-exclusive key chains and luggage tags.

“We are excited to partner with our long-term customers on this new series of activations, presenting The Balvenie’s Cask Finishes range and the newest 12yo addition to travellers globally in an interactive and personalised way,” said Gwilym Cooke, Head of Marketing Global Travel Retail at William Grant & Sons.

MCM "Makes It Miami" in SNIPES collaboration

MCM has partnered with German streetwear retailer SNIPES to create a collection inspired by the lively US city of Miami.

The MCM x SNIPES capsule collection encapsulates Miami's “dynamic energy, stemming from the magical, transformative energy of the water surrounding the city”, MCM said.

“The collection celebrates creativity, self-expression and community, bringing together two powerhouse brands with a shared passion for innovation,” it added.

DJ Khaled with the MCM x SNIPES leather backpack

Designed to "Make It Miami", this collection reinterprets MCM's heritage with the street-savvy edge of SNIPES. From vibrant colours and bold textures to glittery studs and modern fits, the pieces are described as “fresh, fun and infused with the hip-hop luxury that pervades the city's DNA”.

American DJ and record producer DJ Khaled, SNIPES' Chief Creative Officer, said: “As SNIPES' Chief Creative Officer, I'm focused on bringing iconic collabs to the people – and this one with MCM really shows up and shows out.”

Featuring apparel, leather goods and accessories, the collection includes shirts, shorts, hoodies and various bags following a neon colour palette of black, white, flamingo pink and turquoise. The most notable piece is a sleek bag made from elegant white leather in upcycled Visetos.

The collection was celebrated at a launch party in Miami on 9 May.

William Grant & Sons fuels excitement in Singapore

William Grant & Sons is returning to the TFWA Asia Pacific Exhibition with a brand-new stand design inspired by Glenfiddich’s partnership with the Aston Martin Formula One Team.

In 2024, Glenfiddich announced a long-term partnership that brings together two brands renowned for their heritage, innovation and pursuit of excellence.

Glenfiddich has partnered with the Aston Martin Formula One Team

At the TFWA Asia Pacific exhibition, which runs from May 11 to 15 in Singapore, William Grant & Sons is showcasing recent global travel retail-exclusive innovations. Throughout the show, visitors will be served cocktails featuring the recently launched The Balvenie 12 Year Old Golden Cask and Hendrick’s Sunspell, alongside Silent Pool Gin and Glenfiddich Single Malt.

With Glenfiddich and The Balvenie both experiencing strong growth over the past year, William Grant & Sons’ travel retail division has delivered robust results in Asia Pacific duty-free.

“We continue to observe a shift towards premiumisation, with travellers seeking unique experiences and exclusive whisky expressions in duty-free,” said Rufus Parkinson, Regional Managing Director Global Travel Retail.

“William Grant & Sons is well positioned to meet this growing demand with our leading malts and premium gin portfolio, strengthened by standout activation plans across key locations including the exciting launch of our Glenfiddich partnership with the Aston Martin Formula One Team.”

William Grant & Sons boosts visibility at Mumbai Airport

In other news, William Grant & Sons has launched its first permanent installation in the Arrivals terminal of Mumbai Chhatrapati Shivaji Maharaj Airport, strengthening its footprint in one of India’s busiest travel hubs.

Located in the newly renovated and expanded Arrivals store, the dedicated space brings to life the malts portfolio, comprising Glenfiddich, The Balvenie and Monkey Shoulder. This launch complements its showcase in the Departures terminal.

William Grant & Sons opens a malt whisky space with Ospree Duty Free at Mumbai Airport Arrivals

Developed in partnership with long-term collaborator Ospree Duty Free, the permanent malt area was officially inaugurated on April 6 in the presence of Rufus Parkinson, Regional Managing Director Global Travel Retail at William Grant & Sons; Damian Cooper, Regional Director Global Travel Retail at William Grant & Sons; Sheetal Kachroo, Buying Head at Ospree Duty Free; and Sumit Chatterjee, Head of Operations at Ospree Duty Free.

“This new malt-dedicated space in Arrivals is another step forward in our partnership with Ospree Duty Free and our commitment to engaging travellers throughout their airport journey,” said Parkinson. “With an established presence in Departures and now a premium, permanent showcase in Arrivals, we are well positioned to offer Indian and international shoppers a seamless and elevated experience."

Prince Albert inaugurates Top Marques show

Top Marques Monaco officially opened its doors to the public on May 8, following an inauguration by H.S.H. Prince Albert II of Monaco, who visited the 20th anniversary edition of the exclusive car show at the Grimaldi Forum.

Prince Albert started the day by unveiling several of the 13 world premieres showcased this year – a strong testament to Monaco's status as the international capital of automotive innovation and excellence.

Among the major reveals were two supercars from the Monaco-based automotive influencer and Top Marques ambassador GMK: a customised Lamborghini Aventador SV and an ultra-high-performance Porsche Taycan Turbo GT.

H.S.H. Prince Albert II of Monaco unveils the customised Lamborghini Aventador SV

Prince Albert also lifted the veil on the Monaco edition of the LM1 by Laffite Automobili – a model to which the prince personally contributed, offering his advice on interior design and the selection of exclusive colours.

The Sovereign also admired the Aston Martin Vanquish Volante, presented for the first time by BPM Exclusive, and the Lamborghini Temerario, presented by Groupe Segond Automobiles.

The 2025 edition kicked off in style on May 7 with an Opening Cocktail sponsored by zondacrypto, where over 1,500 guests discovered more than 190 vehicles on display. Guests enjoyed an elegant evening surrounded by the latest supercar models, rare classic cars and motorcycles.

And on May 8, the event’s title sponsor zondacrypto hosted a unique experience – Valtteri Bottas' Crypto Paddock. This event was free and open to the public, offering a fun, beginner-friendly talk about the world of crypto with Formula 1 driver and zondacrypto ambassador Valtteri Bottas.

Top Marques Monaco, which ran from May 8 to 11, also showcased jewellery and watches, as well as exclusive works of arts. Many pieces were available for purchase on-site.

Top Marques Monaco celebrates 20th anniversary

Top Marques Monaco, the prestigious automotive event, will celebrate its 20th anniversary next month with a display of supercars never seen before.

From May 7 to 11, at the Grimaldi Forum in Monte Carlo, this edition will feature cutting-edge supercars and classic vehicles, including a Ferrari 250 Spyder California worth €14 million.

The event will also showcase the Brabus Big Boy, a 12-metre-long rolling apartment worth €1.2 million, and a Junkers A50 Heritage – a 1920s aircraft replica. Both will be available for sale, along with most vehicles at the show.

“This year is very special for us,” said event director Emeric Garcia. “We are celebrating our 20th anniversary – 20 years of supercars in the heart of Monaco, 20 years of world premieres with over 110 launches, 20 years of innovation and new technology, and 20 years under the high patronage of H.S.H. Prince Albert II of Monaco, whom I would like to thank.

“Top Marques has become a true launching pad, and this year we will present 13 new models, including 10 world premieres and three being showcased in Monaco for the first time. What a great birthday present!”

Among the supercars making their global debut is Aston Martin’s Vanquish Volante, the iconic British brand’s latest roadster, poised to become “the fastest and most powerful in the world”. There will also be world premieres from across Continental Europe, including a fully customised luxury van, a favourite among celebrities.

In addition, social media influencer and Top Marques ambassador GMK will bring his supercars to a dedicated area. His autograph session will be held on 11 May.

Top Marques will also highlight vintage vehicles, with treasures from Boutsen Classic Cars, including the Ferrari 250 Spyder California.

To mark Top Marques’ milestone, the Collection of Cars of H.S.H. the Prince of Monaco, in partnership with the National Automobile Museum of Mulhouse, will showcase a unique exhibition highlighting Peugeot. Visitors will discover, for the first time ever, a trio of iconic models, including the Peugeot 2008 from Sébastien Loeb’s 2016 Dakar Rally and a Peugeot F1 co-piloted by Martin Brundle.

Top Marques Monaco 2025 will also showcase luxury watches and jewellery, with brands such as Bemon, C.C. Watches, Hôtel des Ventes de Monte-Carlo, Astrea, Infiniti Jewels, Sandra Bérété and Terzihan.

“I would like to especially thank our sponsors – zondacrypto, Dassault Aviation, Need for Touring, Deco Flamme and A Roca – who have made this exceptional 20th anniversary edition possible,” said Garcia.

MCM creates a pet paradise at Milan Design Week

MCM and Pet Therapy debuted a bold new collaboration at this year's Milan Design Week, unveiling pet-friendly products and an immersive installation that reimagined home design through the lens of play, companionship and creativity.

Founded within Milan design firm Atelier Biagetti and co-created with 11-year-old Altea Biagetti, Pet Therapy is a visionary design brand that transforms everyday spaces into imaginative, interactive environments.

MCM x Pet Therapy installation at Giardino delle Arti in Milan

“Their philosophy of merging function with emotion aligns seamlessly with MCM’s pioneering approach to innovation, where design transcends aesthetics to create experiences that evoke joy, nostalgia and connection. Together, this MCM x Pet Therapy collection redefines modern living into one where pets are not just welcome, but essential to the home,” said MCM.

From April 8 to 12, visitors and their pets were invited to explore the MCM x Pet Therapy installation at Giardino delle Arti in Milan, open daily from 10am to 6pm.

The space was transformed into a surreal playground where poufs shaped like cats and dogs invited interaction, and playful furniture blurred the boundaries between function and fantasy. Set against a backdrop of glowing palm tree lights and vibrant textures, the installation brought to life the idea of a "home without limits", designed for both humans and their furry companions.

The event launched with an intimate breakfast for the press, followed by a lively high tea for creatives, designers, creators and MCM friends. Guests wandered through the whimsical landscape, discovering oversized cat sculptures, soft poufs, miniature wooden houses and a pet bar. They also received complimentary treats for both themselves and their pets.

The night began with a cocktail party hosting more than 700 guests. “The atmosphere buzzed with conversation, music and a shared appreciation for design that sparks joy, connection and a sense of wonder,” enthused MCM.

A dog sits on an MCM x Pet Therapy pouf

During the installation, visitors were invited to experience daily activation events such as pet Pilates, dog training sessions, pet portraits and much more.

During Design Week, limited quantities of the exclusive poufs were available for purchase at the event and made-to-order online. All pieces in the collection were designed by Altea Biagetti with Atelier Biagetti.

Additionally, visitors could explore and shop MCM best-sellers in Cognac Visetos and the newly launched fragrance collection.

For the event, MCM also created the MCM x Pet Therapy online game, where players could virtually explore the Giardino delle Arti and win a chance to receive a special MCM prize.

William Grant & Sons cruises into the future in Miami

Independent family-owned UK distiller William Grant & Sons has showcased its brand portfolio at the F&B@Sea event, organised by Seatrade Cruise Global in Miami on April 9 and 10.

The event focused on cruise food and beverages innovation and featured major cruise industry stakeholders, coming together in a conference and exhibition format.

On an eye-catching, new-look stand, the William Grant & Sons team displayed its brand portfolio which includes Hendrick’s Gin and Monkey Shoulder Whisky, both regarded as key players in the global cruise channel.

Alongside Hendrick’s Gin Original, Hendrick’s Gin offers two distinctive expressions, Amazonia and Sunspell, both crafted under the brand's Cabinet of Curiosities, exclusive to the travel retail and cruise market.

Hendrick's Sunspell Gin

Hendrick’s Sunspell made its debut late last year, inspired by the vibrant colours of the Scottish sunset. It offers bursts of citrus layered over the Hendrick's signature cucumber and rose infusion, with a refreshing and spicy finish.

The Glenfiddich Perpetual Collection was also highlighted, along with a new release from The Balvenie and ultra-premium UK gin brand Silent Pool.

The Balvenie’s Cask Finishes Range welcomed its latest travel retail exclusive addition The Balvenie 12 Year Old Golden Cask earlier this year. The single malt undergoes 12 years of maturation in traditional ex-bourbon whisky casks, developing notes of warm, smooth honey, and is finished in rum-seasoned casks, adding bold layers of candied fruit and vanilla.

Sampling and tasting opportunities were offered on the stand, along with a selection of crafted cocktails.

The William Grant & Sons team was led by Regional Manager Global Travel Retail Holly Stevenson, who said: “This exciting F&B@Sea event is fast becoming a must for brands and other stakeholders in the cruise industry. William Grant & Sons is fortunate to have outstanding brands which are tailor-made to meet the needs of today’s cruise passengers and travelling consumers."

Bruichladdich boosted by Organic Barley 16yo whisky

Rémy Cointreau-owned Bruichladdich Distillery Company has unveiled a new global travel retail exclusive single malt whisky: Bruichladdich Organic Barley 16 Aged Years.

Following the success of last year’s Not Your Classic Whisky activation programme for The Bruichladdich Twenty One and The Classic Laddie Sherry Cask Edition, the latest expression from the progressive Islay-based distillery made its channel debut last month in Singapore Changi Airport, in partnership with Lotte Duty Free Singapore, as part of a two-month exclusive listing period.

Bruichladdich Organic Barley 16 Aged Years

The Singapore Changi debut will be followed by a roll-out to key airports, supported by an ambitious promotional programme that will also highlight the wider Bruichladdich portfolio.

Incorporating Bruichladdich’s Not Your Classic campaign concept and visuals, the Changi activation features colourful shades of bright aqua and orange – plus a life-size model of a sheep, to evoke Bruichladdich’s Islay island heritage.

A tasting bar pop-up invites travellers to sample the Bruichladdich portfolio of single malt Scotch whiskies. They include the Classic Laddie Sherry Cask Edition, 21 Aged Years, and the Micro Provenance Cask (which is exclusive to Singapore Changi Airport) as well as the brand’s signature peated range, such as Port Charlotte and Octomore.

Travellers can also play a fun, interactive Not Your Classic Jumping Game, in which they use their voices (rather than traditional arcade game controls) to direct a series of jumping sheep – and learn about the key whisky features in the process.

“We are delighted to partner with Rémy Cointreau to introduce the Bruichladdich Organic Barley 16 Aged Years as a Changi 1st exclusive,” said Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu. “This world-first launch brings travellers a whisky with true character. Bruichladdich’s focus on provenance and quality speaks to today’s discerning consumers, and we’re pleased that Lotte Duty Free Singapore is the first to offer this exceptional release.”

Fully traceable from farm to glass

The 16yo, unpeated single malt whisky is distilled using 100% organically grown malting barley in the B Corp-certified distillery. Cultivated and harvested at Mid Coul Farm, Inverness, Scotland, the barley is grown without the use of artificial fertilisers or pesticides, reducing agrochemical inputs and supporting healthy soils. 

Fully traceable from farm to glass, the Organic Barley 16 Aged Years has spent its entire maturation life on Islay. 100% bourbon cask matured, the ex-American oak adds smooth vanilla cream and subtle wood spices to the final single malt whisky, complementing the clean, cereal-forward spirit.

Beyond the malting barley alone, every aspect of Bruichladdich Organic Barley 16 Aged Years adheres to organic certification. Each step of the process is inspected and certified by the Biodynamic Association.

Bottled at 50%abv, Bruichladdich Organic Barley 16 Aged Years is described as a light and vibrant single malt whisky. A medley of tropical fruits open on the nose, with pineapple, peach and apricot jam. The ex-American oak adds to the smooth and rounded texture on the palate, with the organic barley coming to the fore with notes of malt sugar, warm straw and sweet toffee popcorn.

“I’m very proud of this exciting new addition to our travel retail exclusive portfolio,” commented Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke. “Sustainably farmed, using no artificial fertilisers, agrochemicals or pesticides, Bruichladdich Organic Barley 16 Aged Years showcases the brand’s commitment to terroir and barley exploration. I’m delighted to once again be partnering with Lotte Duty Free Singapore and Singapore Changi to offer our travelling consumers the first opportunity to experience this very special release.

“Bruichladdich Organic Barley 16 Aged Years is an exceptional single malt that embodies the essence of Islay, and the distillery’s dedication to producing spirits that are pure, authentic, and respectful of the land they are born from. We know that travellers are increasingly seeking out brands that offer creativity, craftsmanship and meaningful consumption moments. This new global travel retail-exclusive expression perfectly captures Bruichladdich’s unwavering dedication to transparency, traceability and uncompromising quality."

Furry friends inspire new MCM fragrances

MCM has introduced the MCM Fragrance Collection – a whimsical array of scents inspired by the iconic animal characters of the Munich brand.

The new collection, manufactured in Italy by Inter Parfums, “delivers a unique olfactory experience, capturing the essence of you through the guise of your favourite furry companions”, the company said.

MCM Fragrance Collection - Jolly Rabbit 100ml Eau de Parfum

The fragrances were created to embody the Maverick mindset, with each scent tailored for distinct attitudes, such as bravery, boldness, mischievousness and joyfulness.

The olfactory experiences comprise the woody florals of Mighty Bear, the citrus scents of Jolly Rabbit, the bergamot notes of Charming Pup and the spicy nuttiness of the Darling Doxie dog character.

The fragrances ($150 for 100ml Eau de Parfum) come in logo-engraved glass bottles, with the corresponding ornamental figure on top.

In separate news, MCM has created a digital store in the Caliverse, a community-driven metaverse platform.

MCM Virtual Haus in the Caliverse

Unveiled at the CES 2025 show in Las Vegas, the MCM Virtual Haus immersive space lets you create and customise your own avatar, style yourself with signature MCM pieces, and get online MCM purchases delivered straight to your door.

The Caliverse is a next-generation metaverse platform based in Seoul, South Korea, combining gaming, social and shopping elements with high-quality hyper-real graphics.

Suntory to sponsor APTRA India conference

Suntory has announced its commitment as a Gold Partner sponsor for the 2025 APTRA India Conference, scheduled to take place in Mumbai from 7 to 9 April, following its sponsorship of the inaugural event, held in Delhi last March.

Suntory’s renewed sponsorship underscores the strategic importance of the Asia Pacific region, the Indian traveller, and this market’s potential for growth.

Liquor is a dominant category in this region, and is poised to maintain its robust growth trajectory. Thanks to its highly sought-after spirits portfolio, Suntory Global Spirits is strategically positioned to leverage these emerging opportunities.

Within the Indian travel retail channel, the spirits category is mainly characterised by Scotch whiskies, a sector where Suntory benefits from multiple renowned brands that resonate with Indian consumers. Additionally, the rapidly rising demand for Japanese whisky presents a significant opportunity for Suntory’s premium Japanese offerings, including Toki, which has been a key growth driver in 2024.

Investing in the market

“We are delighted to once again sponsor APTRA’s India Conference,” said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. “India represents a pivotal opportunity for our travel retail business, and we are investing in the market to accelerate growth and build on the solid foundations we have already established.

“Through strategic partnerships with our customers and a focus on immersive branding touchpoints at airports, Suntory aims to deliver premium products and experiences tailored to the diverse needs of Indian consumers. The increasing sophistication of travelling shoppers, coupled with the ongoing expansion of the premium spirits category, positions India as a key market for our long-term growth."

MCM makes a bold statement in Macau

MCM has expanded its retail footprint in Greater China with a new flagship store in Macau. The boutique is located at the prestigious Galaxy Macau mall in Cotai and showcases the German fashion brand’s Spring/Summer 2025 Under the Sea collection.

The grand opening event was attended by Thai actor Pond Naravit and other fashion personalities.

Pond Naravit at the new MCM store in Macau

Commenting on the evening, Pond Naravit said: “I’m grateful to have been part of the opening of MCM flagship store in Macau. An incredible night celebrating bold creativity and iconic design in a city full of energy. It was an honour to experience this moment with MCM and be part of the Maverick journey.”

MCM is currently distributed in 584 stores in 43 countries.

Rémy Cointreau’s Westland whiskey sets sail

Rémy Cointreau has introduced its Westland American Single Malt Whiskey to Seattle-Tacoma International Airport, in partnership with operator Avolta.

As the home of Westland Distillery, the Seattle opening marks a milestone for Westland in the travel retail channel, and highlights both Rémy Cointreau’s ambitions for the brand in the region.

Westland American Single Malt Whiskey

Westland’s award-winning whiskies are distilled in Seattle’s SoDo neighbourhood, where visitors to the distillery can enjoy tastings and tours. As a pioneer in the American Single Malt Whiskey movement, Westland Distillery welcomes the official recognition – announced last year – of American Single Malt Whiskey as a designated category by the Alcohol and Tobacco Tax and Trade Bureau. This landmark decision represents a pivotal moment for the growing segment, solidifying its place within the world of whiskey, and establishing a unique identity for American Single Malt Whiskey on the global stage.

Westland American Single Malt Whiskey made its global travel retail debut last year with International Shoppes at New York JFK Terminal 1 and Houston George Bush Intercontinental Terminal D, followed by openings at JFK T4 and San Francisco and Los Angeles Tom Bradley International Terminal, in partnership with DFS Group.

A new partnership with Holland America

In an exciting new development, Westland has partnered with Holland America Line to secure its debut cruise listing, starting with the company’s Alaskan itinerary. In 2024, Westland Distillery was proud to obtain B Corp Certification, which demands adhering to the highest levels of social and environmental performance, public transparency and accounting.

The brand’s sustainable practices were a key factor in its selection by Holland America, which also strives to offer passengers high-quality, locally produced spirits.

A unique Westland Single Cask bottling will be available to purchase on the cruise company’s Alaskan routes, alongside Westland Flagship. A second, exclusive single cask whiskey will be available on all of Holland America’s Caribbean ships. Furthermore, to celebrate this new partnership, renowned bartender Sam Ross – inventor of the famous Penicillin cocktail – has updated his signature whisky sour recipe to include Westland whiskey. The PNW Penicillin will be available for passengers onboard.

Elsewhere in US travel retail, the product focus centres on Westland Flagship, a DFS-exclusive Single Cask and Colere 4, in line with the brand’s vision to delight travellers as they explore new possibilities within the malt whiskey category.

Westland Distillery Managing Director Jason Moore said: “Westland is thrilled to launch its American Single Malt in Seattle-Tacoma International Airport and onboard Holland America, allowing more people globally to savour the iconic whiskey. We are excited to embark on this journey of delivering exceptional spirits to more discerning customers worldwide, setting a new standard for the duty-free shopping experience.”

MCM lands in Riyadh at prestigious Solitaire Mall

MCM has expanded its presence in the Middle East with the grand opening of its new flagship store at the upscale Solitaire Mall in Riyadh, Saudi Arabia, in partnership with Al Moallim United.

Located in one of the city's most prestigious shopping destinations, the space embodies MCM’s signature fusion of heritage, innovation and luxury.

MCM's new store in Solitaire Mall, Riyadh

Inspired by the mall’s geode-like architecture, the 152sq m boutique is a harmonious blend of sleek minimalism and warm earthy tones, reflecting both MCM’s German craftsmanship and the vibrant cultural energy of Saudi Arabia.

Designed to elevate the shopping experience, every element – textures, materials and ambience – immerses visitors in the fashion brand’s bold aesthetic.

This milestone also marks MCM’s growing presence in the region with the launch of a dedicated local e-commerce platform, ensuring a seamless shopping experience both in-store and online, the company said.

The store’s grand opening was hosted by Iraqi entrepreneur and MCM Maverick Noor Stars, who has just been named Arab Woman of the Year 2025.

Halewood boosts promotions for its craft spirits

British distiller Halewood Artisanal Spirits is bringing its brands Whitley Neill Gin and Dead Man’s Fingers Rum to UK airports with a series of engaging activations.

From April, travellers will be treated to gin and rum experiences in locations across the UK and Europe, as part of its partnerships with major retailers Avolta, Lagardère, Gebr Heinemann and Aer Rianta International (ARI).

They will be able to sample innovative new offerings from the two brands, including Japanese Yuzu & White Strawberry Gin, the Distiller’s Cut London Dry Gin and Dead Man’s Fingers White Rum. In addition, travellers can enjoy best-sellers including Whitley Neill Rhubarb & Ginger, along with Dead Man’s Fingers Spiced Rum, Mango and Cherry plus various flavoured Tequila Cream Liqueurs. 

Whitley Neill Japanese Yuzu & White Strawberry Gin

Activations run from April throughout the summer at UK airports including pop-up campaigns featuring digital pillars/screens, tasting bars and merchandising units at London Heathrow, London Gatwick, Birmingham, Liverpool, Bristol and London Stansted airports; and events at Stansted, Newcastle and Manchester. Activities are also planned with P&O Ferries.

In addition, Halewood will be running shared brand activations throughout the year with Gebr Heinemann to bring exciting gin and rum experiences via tasting bars, impulse podiums and digital screens to international airports across Europe, including Berlin, Düsseldorf, Frankfurt, Hamburg and Billund, Denmark.

The company also has a dynamic collaboration with ARI in Cyprus which will see activations at the busy airports of Larnaca and Paphos for Whitley Neill and Dead Man’s Fingers through the key trading months of June, July and August.

Halewood Artisanal Spirits Global Travel Retail Director Eamon Prunty said: "Our activations provide the perfect opportunity for consumers to experience our latest innovations and best-sellers in an exciting and interactive way. As always, our main ambition is to get liquid on lips through tastings, supported by bold impactful displays that reflect the colours of the various brand flavours. We want to connect with consumers in a fun and engaging way whilst being informative too, and our new Lift & Learn digital experience allows consumers to explore the various flavours in a dynamic and engaging environment.”

Prunty continued: “We know that to succeed in travel retail demands campaigns that travellers cannot fail to engage with. Fun, eye-catching and impactful pop-ups, merchandising units and digital screens are the first step in engaging with travellers; encouraging them to taste and explore the various flavours is the second vital stage in sales conversion. We’re delighted to again be working with specialist retail agency Kounter this year to bring this ambition to life.”

MCM thinks pink in Thailand

MCM celebrated the season of love with its Soft Pink Pop-Up Store in Bangkok, showcasing its signature pink Visetos Monogram leather goods.

MCM Maverick Yoghurt Nattasha

The launch, at the stylish Bangkok shopping mall ICONSIAM, introduced the Spring/Summer 2025 collection, brought to life by MCM Mavericks, including Mew Suppasit, Tul Pakorn, Yoghurt Nattasha and Becky Rebecca.

The pop-up – a first in Thailand for the German brand – remained open at the Thara Hall event space in ICONSIAM until 28 February.

Whyte & Mackay to sponsor APTRA conference in India

Whyte & Mackay is to sponsor the 2025 APTRA India Conference, set to take place in Mumbai on 7-9 April, which will bring together stakeholders in the travel retail industry to explore the potential of the Indian market.

As a Gold Sponsor, Whyte & Mackay is committed to progressing the conversation around the Indian modern luxury consumer.

Whyte & Mackay's portfolio includes The Dalmore Scotch whisky

Whyte & Mackay Regional Director Global Travel Retail Clarisse Daniels will once again take to the conference stage to share her insights. Last year at the inaugural event, Daniels participated in an insightful panel discussion that highlighted Indian consumers’ taste for single malt – and the significant growth potential in travel retail for both this demographic and this category. This year Daniels will address the luxury experience expectations of Indian modern luxury consumers, in order to drive footfall and conversion.

“I am excited to be partnering with APTRA once again, and look forward to engaging with industry partners to share our insights, learnings and ideas on how we can drive headline growth together in the region,” said Daniels. “Whyte & Mackay continues to experience significant and category-leading growth in the Middle East and India, which is underpinned by Indian consumers seeking high-quality and great-tasting single malts.”

She added: “However, we know that what brought us this far won’t take us to the next level. We are therefore continuing to invest in understanding the consumer journey, building shopper and category insights, and obtaining real clarity about how best to optimise them. We recognise that our best route to growth is to grow the whole category, and we want to share our thoughts on the high value spirit opportunity – and the consumers and shoppers it serves.”

Whyte & Mackay’s brand portfolio includes award-winning brands such as The Dalmore, the fastest-growing luxury malt brand (according to IWSR 2019-2023 sales by volume), Jura, Fettercairn and Tamnavulin.

Daniels concluded: “Last year’s inaugural APTRA India Conference was a true eye-opener, revealing the immense potential for growth this region holds. The intimate setting allowed for meaningful discussions with customers and suppliers. I look forward to strengthening those connections as we work together to seize the great opportunities ahead of us all."

MCM celebrates Ramadan with capsule collection

MCM has partnered with influencer, podcaster, vlogger and tastemaker Noor Stars for a Ramadan collection of apparel and accessories designed to respect the traditions of the Muslim holiday.

The modest Ramadan look has an MCM edge and includes a flowing black silk robe with Laurel logo embroidery and crystal embellishments, along with matching wide-leg pants.

MCM x Noor Stars Ramadan Collection

The accessories offer features a black silk satin nylon crossbody bag with embossed Laurel logo motif, diamond hardware handle and chain strap, and calf suede ballerina shoes with gradation-patterned crystal embellishments.

Noor Stars is pictured here carrying the German brand's new X-Large Aren Shopper in nappa leather, a natural leather shopper bag featuring an abstract fishnet cut-out design with Visetos monogram printed leather trim and removable pouch.

Speaking about co-creating MCM's Ramadan Collection, Noor Stars enthused: “I’m incredibly excited to headline as the new MCM Maverick for their Ramadan collection. Co-creating these pieces has been nothing short of a dream – every detail reflects my love for bold elegance. Whether you’re dressing up for the holiday season or embracing everyday chic, this collection is designed to make you feel powerfully radiant.”

Frankfurt Airport welcomes Suntory shop-in-shop

Suntory Global Spirits has opened a new shop-in-shop showcasing its premium Japanese spirits at Frankfurt Airport Terminal 1’s B-West store.

The liquor group’s first House of Suntory shop-in-shop in Europe is operated by Frankfurt Airport Retail, a joint venture between Fraport Group and Gebr Heinemann. The store reopened last year as a World of Fine Taste experience.

To celebrate the opening, on 30 and 31 January, specialist brand ambassadors were on hand to help travellers discover The House of Suntory portfolio through tastings, and learn more about Suntory’s whisky heritage.

Suntory's shop-in-shop at Frankfurt Airport Terminal 1

The official ribbon-cutting ceremony was conducted by Gebr Heinemann Head of Buying Spirits Manuel Schilling, Frankfurt Airport Managing Director Gordana Schiel and Suntory Global Spirits General Manager Global Travel Retail Gareth Jones.

The boutique incorporates The House of Suntory’s signature merchandising design features, inspired by harmony with Japanese nature and elevated by Japanese craftsmanship (Monozukuri).

Lightboxes and a screen displaying eye-catching images of Japan’s beautiful landscape illustrate Suntory’s harmonious balance with Japanese nature and traditions.

The space features Suntory’s luxury Hibiki, Yamazaki and Hakushu whiskies. Highlights include rare exclusives such as Hibiki 40 Year Old – a blend of Japanese whiskies from Suntory’s globally acclaimed distilleries Yamazaki, Hakushu and Chita – each matured for over 40 years. Only 400 bottles of the ultra-luxury Hibiki 40 Year Old have been released globally.

The offer will include other sought-after releases such as the travel retail exclusive Kogei Collection, and the limited-edition Tsukuriwake Series. Premium offerings from the brand’s Toki and Chita whiskies are spotlighted through a Japanese garden-themed merchandising pillar, alongside other Japanese spirit categories, notably Roku Gin and Haku Vodka.

“The opening of this new shop-in-shop is a testament to our strong collaboration and long-term partnership with Gebr Heinemann,” noted Gareth Jones, General Manager Global Travel Retail Suntory Global Spirits. “The space has been curated for Frankfurt Airport and offers travellers a unique sense of luxury, storytelling and Japanese culture.”

“Step into our newly opened shop-in-shop boutique and embark on a journey of inspiration,” commented Gebr Heinemann Head of Buying Spirits Manuel Schilling. “Our partnership with Suntory Global Spirits brings [travellers] an unparalleled experience that combines luxury with the essence of Japanese craftsmanship.”

“We are excited to delight our customers with the unique combination of various flavours and aromas from the House of Suntory,” added Frankfurt Airport Director Gordana Shiel. “With authentic Japanese spirits, we bring a piece of Japanese nature into the bustling environment of the airport, inviting our customers to immerse themselves, indulge their senses, and take their taste buds on a special journey.”