German luxury brand MCM has debuted in the Japanese market
with the opening of its first flagship store in the upscale Ginza district of
Tokyo. The "serene and radiant" store - with its highly distinctive circular kaleidoscope frontage - is designed with both people and their pets in mind.
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| MCM Ginza's kaleidoscope and circular frontage |
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| MCM's signature brass plates are featured in the Ginza store |
The entrance of the 300sq m boutique, located on Chuo-Dori
Street, is based on a kaleidoscope design and a circular windbreaker, giving
the store a distinctive look. The sub-entrance at the back facing Gas-Dori
Street has been designed with special consideration for the customers’ pets,
with facilities such as dog-leash holders.
Inside the boutique, grey stone is used in the interior design,
along with MCM’s signature gold brass plates. The contemporary ambience seeks
to exude a feeling of stillness and movement, as well as serenity and radiance.
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| The Heritage and Gold lines are on display in Ginza |
The store is divided into two sections. The first room houses
the Heritage monogram bag range and high-end Gold line, alongside the women’s collection.
The second area houses men’s, unisex and ready-to-wear, and the bridge that
connects these two rooms displays the Heritage line and backpacks, one of MCM’s
most popular collections. A VIP room provides a specialist bespoke shopping
experience for exclusive clients.
A Japan limited-edition collection unique to the MCM Ginza
flagship store is also introduced.
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| The women's and men's apparel collections |
Visit www.mcmworldwide.com
