The new store concept, designed by Duccio
Grassi Architects, features soft shades and organic materials such as wood
teamed with stone and metal. The shop offers “a genuine sensory experience”,
the airport operator said, starting from the window display, in which the
traditional mannequins are replaced by a permanent video installation designed
for real and virtual shopping.
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| The MaxMara store at Copenhagen airport |
An essential aspect of the project is the
lighting. “The design of a new simple, linear lighting system guarantees an
impressive result for areas that, by the very nature of their location, never
benefit from natural light," said the firm.
Lise Ryevad, director, airport sales at
Copenhagen Airports, enthused: "We look forward to offering our travellers
a touch of Italian zest as they travel through Copenhagen airport. We consider
it crucial that we can always offer exciting experiences to our passengers, and
we are certain that MaxMara's new shop and its stylish designs will help us do
just that."
MaxMara has more than
2,300 stores worldwide, including a network of 380 sales outlets in China,
extending from Beijing and Shanghai to Qingdao, Shenyang and Old Hangzhou.
With an average of 62,000 passengers a day, Copenhagen is one of the 15 busiest airports in Europe.
