Absolut partners with film director Baz Luhrmann

Pernod Ricard has unveiled Australia’s first limited-edition Absolut vodka – Absolut Oz – in partnership with world-renowned Australian film director Baz Luhrmann. The bottle, subtitled A Baz Luhrmann Production, aims to capture the essence of Australia and transport travellers to its beaches.

The limited edition launch is supported by airport store promotions, including tastings, running in Nuance Australia stores in Sydney, Melbourne, Brisbane and Perth airports from 28 April until 8 June.

The vodka is a blend of orange, eucalyptus, rosemary, clove, cardamom and grapefruit. Luhrmann has created four cocktail serves as a toast to four of Australia’s most famous beaches: Tamarama Beach, Bells Beach, Cable Beach and Avoca Beach. The Tama-Glama cocktail can be sampled in Nuance Australia stores during the promotion.

Absolut Oz limited-edition vodka

Luhrmann said: “Absolut Oz is a distillation of the unifying truth that we are all equal under the sun. While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us.”

Julien Hemard, managing director at Pernod Ricard Australia, added: “To be able to mark Australia’s very first limited edition with a figure like Baz is a huge accolade that we know Australia and the rest of the world will be just as thrilled about as we are. We envisage this being that added ray of sunshine to travellers’ trips whether they’re going to Australia or somewhere much closer to home.”

Absolut Oz, which retails at A$32.95 for a one-litre bottle, features a neck tag with story notes, images and recipes for each of the four cocktails created by Luhrmann - The Tama-Glama, The Hells Bells Beach, The Cable Beach ‘Stairway to the Moon’, and The South Avoca Elevator.

Absolut Oz joins other editions celebrating global destinations including Absolut London, Absolut Brooklyn (NYC), Absolut Mexico and Absolut SF (San Francisco).