Tuesday 20 May 2014

MCM breezes into Taipei

German luxury brand MCM has opened its first store in Taiwan, at Taipei's Breeze Center. The Breeze Center is the city’s first American-style shopping mall combining shopping, entertainment and dining areas in one place. The state-of-the-art, spacious new store is designed with bright colours and offers the entire range of leather goods and accessories.

MCM's brightly coloured store at Taipei's Breeze Center mall


MCM-branded canapes are served at the Breeze Center launch party

To celebrate the opening of the new boutique, MCM held an intimate lunch gathering for friends and VIPs as well as prominent national editors. Afterwards, the ribbon-cutting ceremony at the store was hosted by Tammy Kan, president of MCM Business Development & Operations in Greater China, together with socialite and TV presenter Aimee Sun.

MCM's Tammy Kan and socialite Aimee Sun

The guests were then invited to step into the new space and browse the collection while sipping Champagne and tasting MCM-branded canapes.

Here are some of the other VIPs who attended the Breeze Center launch party:

Lawrence Liu

Christine Fan

Fio Feng

Nita Lei