Bacardi is stepping up its presence in the lucrative single
malt whisky category in travel retail with the launch of exclusive products
for the channel.
From April, Glen Deveron, Royal Burgh Collection launches
globally, following its success in selected European markets in 2013. It is
joined by the relaunch of Aberfeldy Highland Single Malt Scotch whisky,
including the introduction of an 18yo expression, exclusively available in
global travel retail.
 |
| Aberfeldy 18yo single malt whisky |
“Bacardi has an amazing opportunity with single malts,” enthused
Bacardi Global Travel Retail managing director Mike Birch. “Our distilleries
produce sublime whiskies. Single malts are enjoying a massive surge in popularity
right now as collectors and connoisseurs seek out the new and the rare. We’re
leveraging that power with a strong innovation pipeline for the category,
gathering pace to craft a range of superb travel retail exclusives. Building on
our success in white spirits, we are equally ambitious as a major player in the
whisky category and our recent launches are testament to the energy and drive
we’ll be injecting. We’re confident the
Aberfeldy range is set for success.”
 |
| Aberfeldy 18yo is a travel retail exclusive |
Aberfeldy Single Malt features a striking new bottle design
and packaging in deep black and pure gold. The travel retail range comprises
three variants: 12yo, 21yo and – exclusively available for travellers – the 18yo.
The striking packaging designs aim to reflect the
hand-crafted nature of Aberfeldy Single Malt, the birthplace of John Dewar and
its water source, with the Pitilie Burn – a source of alluvial gold –
represented by the use of gold on the label and secondary packaging.
The bottle also prominently displays the Royal Warrant, held
by John Dewar’s & Sons since 1893. It remains the only Scotch whisky
distiller to continuously hold a Royal Warrant since the time of Queen
Victoria, supplying the royal household for over 120 years.
