German luxury brand MCM has introduced a new capsule collection using an all-natural leather alternative material, marking a major step forward in its eco-conscious luxury strategy.
The Mirum Capsule Collection is the result of a two-year creative design process that sees the brand’s Himmel Shopper reimagined with an advanced leather alternative that is consciously crafted from all-natural materials to ensure a lower carbon footprint than animal and synthetic leather.
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| MCM Mirum Capsule Collection - Himmel Shopper |
As it launched the collection on 4 November, MCM said: “Traditional leather alternatives are heavily reliant on fossil-fuel derived synthetics, which do not biodegrade and contribute to the global plastic issue. That’s why we are proud to partner with NFW to introduce Mirum alternative leather into the design and manufacture of our products. As a naturally circular, scalable, 100% plastic and water-free material, Mirum is an incredibly exciting resource for us.”
Every year, the fashion industry uses a massive amount of oil, to the tune of 342 million barrels according to a 2017 Ellen MacArthur Foundation study, to produce synthetic materials for use in apparel and accessories. MCM is committed to meeting aggressive sustainability goals and a big part of this is re-thinking the materials it works with.
Mirum is consciously crafted in the US by the pioneering biomaterials company NFW, which uses natural ingredients including rubber, agricultural waste fibres, and plant-based oils, pigments and minerals. As well as being durable, Mirum has a dramatically lower carbon footprint than conventional leather and synthetic alternatives, according to MCM.
The MCM Mirum Capsule Collection comprises two sizes of the Himmel Shopper, crafted from the naturally luxurious, 100% plant-based and recyclable material. The company hopes to include Mirum in more future releases.
The new collection coincides with the publication of MCM’s annual Sustainability Report which shows how the company has reduced its emissions, used more sustainable materials, expanded its upcycling programme, and assisted good causes locally and internationally.
“Our targets are grounded in climate science, guided by the Science Based Targets initiative (SBTi). This objective is at the core of MCM’s strategic planning, and we are committed to producing products that help, not harm. We’re proud of how far we’ve come, and we plan to go even further,” the company said.
