MCM taps Matt Dillon for Munich-to-Mars campaign

Hollywood actor Matt Dillon stars in MCM’s space-age FW24 campaign, taglined From München to Mars.

“Since our first small steps, MCM has been bringing German innovation and engineering to the fashion world. With FW24, we’re shooting beyond the moon and straight for the red planet,” said the German luxury brand.

Matt Dillon for MCM FW24 - Collier Schorr

MCM selected Dillon, whose most recent role was playing the part of Marlon Brando in the film Maria. The biopic was presented at the 2024 Cannes Film Festival.

For MCM, Dillon teams up with up-and-coming actress Zelda Adams and model Steph Shiu. Collier Schorr, a photographer known for her youth fantasy style, shot the campaign.

MCM’s new Diamant 3D bag is the highlight, along with other key pieces in the collection, such the Stark backpack in the brand’s signature Cognac Visetos colourway, visionary eyewear and ready-to-wear items in futuristic metallic silver and Cognac Visetos.

MCM Diamant 3D bag is featured in this AI image - @mcmworldwide

MCM Chairperson Sung-Joo Kim noted that AI plays a big part in the campaign, saying: “Our motto From München to Mars is about pushing beyond limits. Our mission is to serve the needs of digital nomads. We’re committed to testing boundaries, leveraging new technology to explore new horizons. AI plays a significant role in this campaign, not only by taking a leap in innovation but also taking the path towards a more sustainable future."

Campaign credits:

Creative Director: Katharina Korbjuhn

Photographer 1: Collier Schorr

Photographer 2: Jeremy Liebman

Styling: Thistle Brown

Hair: Tsuki

Makeup: Jezz Hill

Director: Rebekah Campbell

DOP: Cory Fraiman-Lott

New Sekonda team member gets onboard

Time Products (UK) has boosted its travel retail team with the appointment of Louise Stevenson as International Key Account Manager.

She joins the business to focus on Sekonda’s growing cruise and ferry business, with the expansion of existing accounts and a number of potential new partners promising increased presence for the watch brand in 2024 and beyond.

Stevenson joined Time Products (UK) on 31 July 2024 and has a wealth of travel retail and jewellery experience, having previously worked at Buckley Jewellery with many leading cruise and ferry retailers and operators.

“I am delighted to be joining Sekonda’s international team and returning to the exciting travel retail landscape at this time of focus on international growth. I look forward to working closely with our cruise and ferry partners to give passengers every opportunity to engage with the strong range of Sekonda products they will find onboard,” she said.

Time Products UK Head of International Sales Myalee Sofield added: “We’re delighted to welcome Louise to the team. Our travel retail business is growing fast, buoyed by the rapid expansion of the cruise and ferry market. Louise’s experience and contacts in this sector will definitely help us to maximise the opportunities that are out there.”

Suntory unveils 2024 Tsukuriwake Series at Changi Airport with Lotte

Japanese whisky specialist Suntory has partnered with Changi Airport Group (CAG) and Lotte Duty Free Singapore to present the Tsukuriwake Selection 2024 Limited Edition range at Singapore Changi Airport. 

This world-first airport activation showcases four single malts from the Yamazaki and Hakushu distilleries, alongside the inaugural global travel retail exclusive Yamazaki and Hakushu Kogei Collection (2024 Japanese Kimono Edition), plus other House of Suntory craft spirits such as Roku Gin, Haku Vodka, Toki and Chita.

The event went live in July in Changi’s T1 Departure/Transit Zone, and will run until 25 August.

The 2024 Tsukuriwake Series comprises Yamazaki Golden Promise (retail price: $520), Yamazaki Islay Peated Malt ($520), Hakushu 18 Year Old Peated Malt ($1,400) and Yamazaki 18 Year Old Mizunara ($1,800). 

Suntory's 2024 Tsukuriwake Series activation at Singapore Changi Airport

The unique art of Tsukuriwake translates as “artisanship through a diversity of making”. Accordingly, each expression spotlights different elements of Japanese whisky artistry. The Tsukuriwake approach transcends diversification of cask maturation, incorporating whisky-making elements such as ingredient selection, peat and cask choice. It is driven by the core values of wa (harmony with Japanese nature), monozukuri (elevated Japanese craftsmanship) and omotenashi (the enjoyment of an authentic Japanese cultural experience).

“We are renowned worldwide for the innovation and artistry of our prestige spirits – and this exceptional series raises the bar once again,” said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham.

“The 2024 Tsukuriwake Collection is the perfect showcase for the diversity of elements that go into the making of Yamazaki and Hakushu whiskies, which are sought after globally by discerning travellers. We are delighted to partner with Lotte Duty Free Singapore and Changi Airport Group for the global travel retail introduction of these four remarkable expressions, which epitomise the quality and craftsmanship that imbues our entire portfolio.”

Bespoke gifting

Highlights of the Changi activation include a central display case containing the Chiso kimono pattern that inspired the 2024 Kogei Collection (Japanese Kimono Edition). Dedicated stations explain the essence of Tsukuriwake; key details of the new Tsukuriwake 2024 Collection; and the uniqueness of the Yamazaki and Hakushu distilleries.

Passengers can discover the tasting notes from the Kogei Collection and other key spirits, through nosing elements and sampling opportunities at the activation’s Tasting Bar. Finally, at the Art of Gifting station, dependent on spend, travellers can receive a selection of upscale gwps, including a decorated paper gift bag, branded coasters and limited-edition lapel pins.

“We are excited to unveil this House of Suntory flagship activation at Changi Airport Terminal 1, in partnership with Suntory Global Spirits and Lotte Duty Free Singapore,” said CAG Head of Airside Concessions Chandra Mahtani. “Not only does this immersive experience invite visitors to better appreciate the story behind the crafting of each spirit, but it presents a unique opportunity to purchase limited-edition bottles, complemented by bespoke gifting options.”

Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu said: “Lotte’s customers are always looking for innovation, and we know this new collection will have huge appeal, fuelled by the rise in demand for high-end Japanese whisky."