German luxury brand MCM has introduced its first furniture collection with a “revolutionary” hybrid exhibition at 2024 Milan Design Week.
The MCM Wearable Casa Collection was crafted with Atelier Biagetti and curated by Maria Cristina Didero and “breaks boundaries between fashion and furniture, transcending traditional roles to transport you to another world”, the German luxury brand said.
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| MCM Wearable Casa |
The hybrid exhibition is “where reality meets metaverse, reshaping norms and connections between individuals, objects and living spaces”, according to MCM.
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| MCM Wearable Casa |
The exhibition can be seen at Palazzo Cusani, Via Brera 13/15, Milan, from 15 to 21 April 2024.
Meanwhile, the furniture collection itself, which draws inspiration from both MCM heritage and modern design cues, has seven portable and versatile pieces.
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| MCM pet backpack |
“The collection merges the Bauhaus ethos of the past with today's nomadic lifestyle, perfectly reflecting the essence of innovation and functionality that MCM has embodied since 1976.
“All of these pieces transcend their traditional roles, transporting the audience to another world, while also being things you can wear – blurring the line between home decor and fashion,” MCM said.
