Italian wine brand Santa Margherita is at the TFWA World Exhibition in Cannes to showcase its super-premium products to visitors.
The company is sponsoring the TFWA Lounge after-work and night-time sessions at the Carlton Beach.
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| Santa Margherita Milium Red Veneto IGT |
Santa Margherita was founded in 1935 thanks to the vision of Count Gaetano Marzotto and his belief in modern, efficient agricultural methods based on bringing man, nature and technology together. Some 87 years later, these guiding principles remain unchanged and have seen this dream grow into one of the leading Italian wine producers.
Santa Margherita's travel retail range includes: Valdobbiadene Prosecco Superiore DOCG Brut, Sparkling Rosé Brut, Pinot Grigio Valdadige DOC, Merlot Veneto IGT and the new Milium line: white Venezia DOC and red Veneto IGT.
The super-premium Milium line is a travel retail exclusive inspired by Venetian explorer Marco Polo’s travels in Asia. It is a tribute to Il Milione (“The Book of the Marvels of the World”) by Marco Polo.
The exclusive packaging features modern and ancient landmarks of the Silk Road and contains a white Venezia DOC – a blend of Chardonnay and Pinot Bianco – and a red Veneto IGT based on Merlot and Cabernet.
The labels and gift packs use FSC paper and have a unique design that sets these super-premium wines apart on-shelf.
Through this packaging, Santa Margherita celebrates the city of Venice – “which has always been a proud representative of culture, commerce and art, as well as a silent witness in 1935 of the birth of the company in its hinterland” – and the theme of travel and the positive values associated with it.
“Just as Marco Polo, in his travels, was driven by a sense of curiosity and a thirst for knowledge, so Santa Margherita has – as a pioneer and innovator – always explored new frontiers of taste and vinous pleasure, thus continuing to retain a contemporary flair,” the company lyrically says.
Santa Margherita completes its travel retail offering, which has focused on its iconic sparkling wines Valdobbiadene Prosecco Superiore DOCG Brut and Sparkling Rosé Brut, by adding the best-selling Pinot Grigio Valdadige DOC and Merlot Veneto IGT. The latter incorporates what Santa Margherita describes as “total-green” packaging.
