Luxury fashion brand MCM has linked with fellow German powerbrand Puma for a new basketball range.
The partnership aims to bring the ball both on and off the court, starting with a limited-edition release of the Puma Slipstream Lo. It is the first in a three-drop series.
Basketball superstar-in-the-making Mikey Williams has been recruited as a triple-double for the global campaign.
Adorned with Cognac Visetos Monogram highlights, the unisex Made in Italy sneaker is dubbed “a dazzling tribute to the iconic sport”. It retails at £395.
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| MCM x PUMA with Mikey Williams |
Crafted in Italian leather upper and suede trim, Puma’s renowned design language is enriched by classic MCM codes, expressed through the iconic Puma Formstrip logo in Visetos monogram canvas.
Lush terry cloth lining, padded nylon side panels and Puma Anti-Shock System technology result in advanced comfort, MCM said.
MCM x PUMA logo motifs are emblazoned on the footbed and heel tab, while a 14ct gold-plated logo plate appears on the leather tongue.
MCM’s Global Brand Officer Dirk Schönberger said: “The collaboration between MCM and Puma tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.”
