MCM has launched its second fragrance with Inter Parfums Inc – the second scent inspired by the German luxury brand’s legendary MCM backpack.
Presented in striking "Berlin Gold" packaging, MCM Ultra Eau de Parfum made its debut in July and is rolling out globally in August.
The juice features blackcurrant, pink pepper, tonka bean, cedarwood and tuberose. It retails at $75 for 30ml, $90 for 50ml and $115 for 100ml.
MCM Ultra Eau de Parfum is described rather lyrically as “an empowered anthem of the modern woman. Intensely glamorous with a touch of playfulness”. (It's already on MJ Rabbit’s wishlist.)
 |
| Going for gold: MCM Ultra Eau de Parfum |
Perfumer Frank Voelkl said he aimed to strike a “delicate balance between floral and fougère elements”.
“Fragrance has been a very logical extension for the brand, and one that has opened it up to new followers and fans,” enthused Dirk Schonberger, Global Creative Director of MCM.
“The fragrance has such a broad approach. It may be young-spirited but you don’t need to be young in age to be a fan of the brand.”
In 2019, MCM inked a 10-year licensing agreement with Inter Parfums Inc and introduced its first fragrance with the New York City-based company, MCM Eau de Parfum, in 2021.
MCM scooped Packaging of the Year at the Fragrance Foundation Awards in June. (At launch, its success was forecast by an ultra-excited MJ Rabbit.)
