MCM, Boss and Michael Kors are among the brands making their debut at a new fashion concept store operated by Frankfurt Airport Retail at Frankfurt Airport.
The 316sq m space dedicated to fashion, accessories, watches and jewellery (FAWJ) is integrated into the 1,934sq m Duty Free & Travel Value Shop in Terminal 1, Pier A Schengen at the German hub.
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| The new multi-brand fashion space at Frankfurt Airport Terminal 1 |
The multi-brand fashion concept is designed to stand out visually from the rest of the store. Upscale materials such as oiled oak, brass and white marble create a luxurious ambience.
The generic furniture concept developed by Frankfurt Airport’s retail partner Gebr Heinemann presents the ready-to-wear, sneakers, bags, sunglasses, watches and jewellery in a high quality and uniform environment.
Jan Richter, Director Purchasing Fashion, Accessories & Watches, Jewellery at Gebr Heinemann, said: "The tailor-made concept offers the brands positioned here excellent visibility and a high degree of flexibility to respond to significant trends, curate themes and thus keep the space constantly different, inspiring and surprising for passengers. We present the assortment in a casual and stylish setting, so travellers can quickly get an overview of the entire range and relax while shopping for a complete look."
Men's business unit
A highlight of the new space is the Men's Business Unit. Specially designed furniture showcases shirts and ties on the backwall, and a table displays Boss polo shirts, Happy Socks, Boss and Falke socks, underwear sets and belts. Montblanc offers cufflinks, leather goods and writing instruments.
Dirk Mörchen, Managing Director of Frankfurt Airport Retail, said: "We are excited to delight passengers in Frankfurt with the premiere of the Gebr Heinemann multi-brand concept in our core duty free shop. The FAWJ multi-brand area has a lot to offer thanks to numerous new brands. The ready-to-wear range shines with Tommy Hilfiger, CK, Marc Cain, Polo Ralph Lauren and Hugo, for example.”
Georg Fuhrmann, also Managing Director of Frankfurt Airport Retail, added: "The affordable luxury segment of leather goods around Furla and Coccinelle is now strengthened by the brands MCM, Michael Kors and See by Chloé, and the entire store gains in attractiveness for our customers with the new trend brands."
Jan Dieter Schaap, Head of Retail at Fraport AG, commented: "We are very pleased about the expansion of the stylish fashion and accessories range in our highly frequented Schengen pier. This will offer both our female and male passengers an even more holistic shopping experience."
