MCM celebrated the return of Coachella music festival in the California desert with a star-studded event titled LUMEN.
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| Peggy Gou at NYLON House x MCM |
Created in partnership with NYLON House and headlined by renowned DJ and friend of MCM, Peggy Gou, guests at the after-hours party enjoyed a setlist specially curated for the occasion, as well as immersive experiences.
They included a custom MCM trunk suitcase bar for content creation and a DJ booth with a metaverse-inspired dance floor, where the illusions were made possible via projection mapping and special effects. Guests could also sample MCM’s signature Eau de Parfum at a mobile scent bar.
Global brand ambassador and music artist iann dior also joined MCM at NYLON house to kick off Coachella and the launch of the brand’s limited-edition Sambypen Eau de Parfum.
