MCM has taken over seven windows of New York’s landmark department store Saks Fifth Avenue as the brand celebrates its 45th anniversary with a reimagining of the signature Visetos monogram.
The neon Visetos panorama on Fifth Avenue features the new Vintage Jacquard Monogram and the collaboration campaign video developed with media brand Highsnobiety and creative collective Sucuk & Bratwurst now through July 14.
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| MCM's neon installation at Saks Fifth Avenue |
The Vintage Jacquard collection evokes a lifetime of travel through a cultured patina pattern on specially-sourced Italian fabric. It's a nod to the past that celebrates Visetos through a new material treatment, MCM said.
The collection employs a weaving technique traditional of the Bauhaus Textile School, expressing the craftsmanship and design ethos that has defined the luxury house since its inception.
The Vintage Jacquard Monogram graces core MCM silhouettes as well as styles from the new homeware category.
In partnership with Highsnobiety, MCM worked with Berlin creative collective Sucuk & Bratwurst to produce a 3D animation for the collection.
The Vintage Monogram capsule is presented in three colourways: antique grey, modern blue and royal red.
“We, as a German luxury brand, are very proud to accomplish this work with Saks, which is one of the most famous luxury retailers in the world,” said Sung-Joo Kim, the Founder, Chairperson and Chief Visionary Officer of Sungjoo Group and MCM Holding AG.
