With the Signature line for men and women, Rodenstock is keen to set standards in terms of precision and aesthetics. The high-quality, lightweight titanium frames combine refreshing minimalism with first-class functionality, according to the company. Elements made from the high-performance plastic RXP bring colourful highlights into play and complement the modern look of the Panto spectacles, as well as the frame in the modern, square look.
Rodenstock celebrates a revival of its classics and reinterprets favourites with modern features. Apart from elegant embellishments at the sides and high-quality finishes, modern shapes create a distinctive look.
The Starlet butterfly sunglasses pay tribute to the Hollywood glamour of the 1950s. They have a two-tone look with a spectacular frame made of high-performance plastic RXP and stainless steel.
In memory of the style icon Audrey Hepburn, Fine Lady focuses on transparent, Italian acetate with a refined colour gradient in pastel shades.
For everyone who is young at heart, the Young Line offers two trendy, casual styles in the new collection. For fashionistas, Rodenstock presents a frame made of high-quality acetate with the Love Acetate line, which is available in two trendy spring colours. For men, there are two frames made of stainless steel and aluminium in the Heavy Metal line, which have a minimalist design.
Petra Eckhardt-Koestler, Rodenstock Director Global Retail Eyewear, says: “This is exciting news and comes at the perfect time as our brands begin to recover from the difficulties of this year. Despite the challenges, we remain positive about the future and the power of the sunglasses sector in the travel retail market. As shoppers begin to return, they are going to be looking for exciting and luxury product and we have a number of stylish and innovative releases planned to inspire travellers in 2021. First among these will be our phenomenal new collection for the first quarter of 2021.
“Sunglasses shopping is at the heart of the travel experience and we are ready to be at the heart of the recovery.”
