Bacardi Global Travel Retail has launched Aultmore Wine Cask
Collection into the single malt category, exclusively bottled for London
Heathrow Airport.
The new collection joins the Exceptional Cask Series, launched
in May 2018, of rare, limited-edition finishes of the aged single malts from
the distilleries for Aberfeldy, Aultmore, Craigellachie, Royal Brackla and Glen
Deveron.
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| Aultmore Wine Cask Collection |
Stephanie MacLeod, Aultmore’s Malt Master, has hand-selected
three 22yo Aultmore expressions, each with a distinct wine cask finish,
bringing a fresh twist to the definition of discovery malts. The collection is
a global travel retail exclusive available only from World Duty Free and World
of Whiskies stores at Heathrow Airport.
The range is designed to appeal to single malt collectors
and fans of Aultmore of the Foggie Moss, a rare Speyside classic. First
distilled in 1897, it was seldom available for purchase for well over a century
until 2015 when it was released as a single malt. It carries the accolade of Top Class status
as one of only 12 single malts selected by a group of master distillers.
Each whisky in the Wine Cask Collection was matured for 11
years in re-fill sherry and bourbon casks, followed by an additional 11-year
maturation in one of three different ex-wine casks:
Aultmore 22yo Super Tuscan Finish: Maturing for an
additional 11 years in a Super Tuscan red wine cask, from one of the world’s
greatest Cabernet Sauvignons, imparts elegance and an intense smoothness. Notes
of buttery toffee, vanilla and concentrated floral aromas are offset with a
delicate oakiness. Bottled at 52.1%abv, 108 bottles are available. Retail price
is £360 (70cl).
Aultmore 22yo Châteauneuf-du-Pape Finish: The rich Châteauneuf-du-Pape
red wine casks enhance the delicate side of Aultmore to create luxurious deep
red fruity notes, veiling the whisky with floral hues and touches of spice.
Complex fruits – figs, plump juicy grapes and the scent of honeysuckle all
redolent of the south of France. Bottled at 52.1%abv, 144 bottles are
available. Retail price is £340 (70cl).
Aultmore 22yo Moscatel Finish: After 11 years in Moscatel,
these sweet wine casks impart honeyed sweetness to the whisky. Layered with
florals, vibrant with ripe fruits, potent spices and a long, luxurious finish.
Bottled at 52.1%abv, 222 bottles are available. Retail price is £320 (70cl).
Julie Witherden, Marketing Director, Global Travel Retail
said: “The Aultmore Wine Cask Collection is a genuinely disruptive range,
developed especially for specialist whisky consumers in travel retail and plays
to their motivation for exceptional discoveries. We are continually challenging
ourselves to raise the bar in whisky innovation and wanted a fantastic shopper
experience as the setting for one of our most exciting launches to date.”
Bacardi has invested in extensive digital marketing support
to engage travellers with the collection on their journey through the airport,
culminating with in-store tastings. The global brand ambassador for Aultmore,
Georgie Bell, made a personal appearance to lead shopper tastings and bottle
signings in Heathrow Terminals 3 and 5. The first 50 shoppers purchasing all
three expressions together could choose to have them housed in an elegant wine
presentation box, featuring tasting notes.
