MCM has enlisted Korean artist Eddie Kang for its latest limited-edition capsule collection, dubbed MCM x Eddie Kang. The artist's signature animal motifs – including his cute dog Loveless – are channelled into the German luxury brand's exclusive collection.
Kang, who attended the Rhode Island School of Design, lends his whimsical designs to MCM’s accessories, including phone charms, card cases, handbags and wristlets.
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| Korean artist Eddie Kang's rescue dog Loveless appears on a reversible shopper |
Making art accessible
“I have always dreamed about collaborating with a global brand such as MCM, in part because I greatly admire its design heritage, but mostly because [these types of] partnerships help make art accessible,” Kang told WWD. “By bringing my art to bear on much-loved MCM pieces, I can share my stories, philosophy and message are with a much wider audience, and in so doing hopefully inspire a positive change in the world.”
The reversible shopper brings together MCM’s signature coated canvas and two of Kang's original prints: Big City on one side, and Ilsoilso on the other. It is also accessorized with the adorable Loveless charm - the artist's symbol for love, hope and fearlessness, inspired by the heartwarming story of his own rescue pet.
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| The MCM x Eddie Kang Gray charm |
Customise your favourite bag
Meanwhile, the cute Gray charm lets you customise your favourite bag or a set of keys. A canine friend of Loveless, Gray was created by Kang based on three of his family's adopted pet dogs: Jae Dong, Bok Dong and Lulu.
To mark the collection, MCM hosted a party at Vanderpump Dogs in Los Angeles.
This collection truly showcases the power of pets in fashion today.
