Wednesday, 15 November 2017

Master perfumer Roja Dove targets travel retail

Roja Parfums – dubbed the finest fragrances in the world – are set to board the world’s leading airlines. Master perfumer Roja Dove has signed a deal with Scorpio Worldwide to act as the company’s the inflight agent.

Dove is renowned for working with the world’s finest quality ingredients, without compromise or regard to cost, including ambergris, which is worth approximately seven times the price of gold. Each ingredient is hand-selected for its rarity, suitability and odour.

Roja Parfums' Elysium Parfum Cologne 


“We are delighted to be working with such a well-known, established fragrance company such as Roja Parfums,” said Stuart McGuire, Scorpio Worldwide’s CEO. “Ensuring that we offer our customers the best, most innovative products on the market is vital to ensure Scorpio is at the top of its game in what is a very competitive channel. Our customers are looking for brands that excite and offer something different to travellers, Roja does both of these things and we are looking forward to a fruitful, successful partnership.”

Dove added: “Roja Parfums is currently available from 180 retail points in 42 countries. We are immensely proud of our selective distribution, only partnerships with the best. We are thrilled to partner with Scorpio Worldwide – the leaders of global travel retail – to bring Roja Parfums to more people around the world.”

The two Roja Parfums being introduced to travel retail are:

51 Eau de Parfum: This fragrance is inspired by 51 Burlington Arcade, the destination of London’s first Roja Parfums boutique. A rich and sensual bouquet of lily of the valley, rose, gardenia, orange blossom, jasmine, tuberose, lily and ylang ylang is given an unusual twist with a touch of raspberry, counterpointed by citrus bergamot and violet leaves. Enlivened by aniseed, cinnamon and clove, the warm, soft base consists of casmir and sandal woods, patchouli, benzoin, vanilla and powdery orris.

Elysium Parfum Cologne: An ultra-fresh citrus blend of lemon, bergamot, grapefruit and lime is freshened further by lavender, thyme, artemisia, an unusual top note of musk, and leafy galbanum, with an unexpected sweet harmony of lily of the alley, rose and jasmine, made fruity by apple and blackcurrant. Warmed by pink pepper, cypriol, vetiver, cedarwood and juniper berry, the soft base of benzoin and vanilla is made sensual with leather-like labdanum, ambergris and musk.