Friday, 21 April 2017

Davidoff links with French artist on exclusive humidor

Davidoff has unveiled a new limited-edition cigar humidor crafted by the renowned French marquetry artist Rose Saneuil.

Conceived as an ode to Davidoff’s Caribbean terroir in the north west of the Dominican Republic, the new Masterpiece Humidor Damajagua follows the successful Cave de Paille humidor, created for Davidoff by the Paris-based artist Lison de Caunes, known for her straw marquetry technique.

“We are thrilled to partner with an exceptional French marquetry artisan Rose Saneuil to develop this unique Damajagua Humidor Masterpiece,” said Charles Awad, Senior Vice President – Chief Marketing Officer at Oettinger Davidoff AG.

“Rose Saneuil has been greatly inspired by Davidoff’s Caribbean heritage, the magical forest of Damajagua and our skill at nurturing fragile tobacco plants to transform them into exceptional cigars. Her Masterpieces are breathtaking as the artist mixed 25 selected materials to create them, using tobacco leaves picked from Damajagua, for the very first time in marquetry,” he added.

Davidoff has been cultivating filler tobacco in the fertile region of Damajagua since 2002. Thanks to the humid climate and PH-balanced soil, the tobacco leaves become red while being cured and have a sweet aftertaste. As they tend to be less exposed to sunshine, the leaves are very thin and of medium strength, giving a sweet and creamy tobacco.

Davidoff's new cigar humidor depicts a vibrant vermilion bird

A symbol of benevolence

Saneuil’s drawing shows a vibrant vermilion bird, a symbol of benevolence, swooping protectively over a mystical Caribbean forest and encouraging the tobacco leaves beneath to thrive.

The interior of the humidors is made of Gabon wood, known as okoumé, from central west Africa. It is odourless and tasteless, thus avoiding flavor transfer to cigars. The okoumé is hand varnished to seal the humidity more effectively so that it will not be constantly absorbed by the wood.

With a capacity for 190 to 250 cigars, each humidor is equipped with three Davidoff De Luxe regulators which guarantee the stable humidification between 70% and 72%.

The Damajagua Masterpiece Humidors will be available at Davidoff flagship stores and selected merchants in late April 2017.

The first Masterpiece Humidor of the 20 limited editions, number 1/20, was offered at the auction of the Procigar Festival 2017 in Santiago de los Caballeros, Dominican Republic. It came with a Master Blender’s selection of 50 Toro Damajagua cigars made of 30% Damajagua tobacco. The starting bid was $25,000.

The charity auction benefited three organisations helping children, the elderly and preserving the Dominican Republic heritage: the Voluntariado de Jesús con los Niños (non-profit organisation for ill children), the Hospicio San Vicente de Paul (retirement home for low-income elders) and the Monumento a los Heroes de la Restauración.