Davidoff has launched the 702 Series – a line of
its most iconic cigars reimagined with a 702 Ecuadorian wrapper.
The more intense 702 Series will be available in Europe,
Asia and duty free for a limited time only from February 2017.
“It is time to unexpect,” said Charles Awad, Senior Vice President
Global Marketing and Innovation at Oettinger Davidoff AG. “Davidoff’s master blenders
have taken on the challenge to reimagine and reinvent our most iconic cigars –
No. 2, 2000, Special R, Aniversario No. 3, among others – and give them an exciting
twist for those seeking a more intense, bolder taste experience. These cigars,
that have defined and refined time, are wrapped in the new 702 Habano wrapper
from Ecuador to give them a bolder edge. The 702 Series is an exciting
opportunity for those who have not yet had the chance to discover, or may want
to rediscover, these iconic cigars.”
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| Davidoff's new 702 Series features the 2000 cigar (picture: © Oettinger Davidoff AG) |
The new 702 Series was given to an aficionado panel of
160 cigar enthusiasts. 70% of those who tasted it found the 702 Series
experience exceptional. Even panel participants who do not normally enjoy
Davidoff cigars stated that the 702 Series is excellent and similar to the
medium-strong Cuban cigars that they typically enjoy.
The new 702 Habano wrapper from Ecuador gives a more
intense and spicy taste and provides additional scents of wood, cream and milk
coffee to the cigars. Thanks to its creamy and complex notes, the 702 Series cigars
have an unexpected depth and edge.
While the filler and binder tobaccos remain untouched,
the Connecticut wrapper from Ecuador has been changed to the 702 Habano wrapper.
This wrapper is born from the hybrid of three Cuban Habano seeds. It is grown
exclusively for Davidoff at the San Juan finca, which is nestled in the Andes
foothills in Ecuador’s province of Cotopaxi. The ash from the legendary volcano
makes the soil fertile. The rich soil and natural cloudiness of the region
provide the perfect conditions to nurture the seeds for this gleaming wrapper
leaf with its luxurious silky texture.
Available for a limited time
The 702 Series family comprises the Entreacto in Short Corona
format (time to enjoy: 20 minutes); the No. 2 Panetela (25 minutes); the 2000
in Corona format (25 minutes); the Special R Robusto (45 minutes); the Aniversario
No. 3 in Toro format (50 minutes); the Special T (only available in the US) in Torpedo
format (50 minutes); and the Double R (only available in the US) in Double Corona
format (90 minutes).
The cigars come in wooden boxes and packs (same counts as
for the regular equivalent non-702 cigar) in the traditional white and gold
Davidoff colours, but with a striking visual strip across the middle to
indicate these are the limited 702 Series edition. They are already available
in the US market and will be made available for wider release at selected appointed
merchants in February 2017. Outside the US, the products will be launched
worldwide at Davidoff depositaries and Davidoff flagship stores for a limited
period in February 2017.
