MCM is commemorating 40 years of innovation by introducing
a limited-edition collaboration with German visionary artist Tobias Rehberger which blurs the lines between fashion and art. In this exclusive accessories collection,
the German luxury brand’s logo signature, known as the Visetos, has been reimagined in a stripe
rendering, presenting viewers with hypnotic visuals and eclectic patterns.
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| Artist Tobias Rehberger's reimagined MCM Visetos monogram |
Inspired by the British Navy's dazzle concept
“This collection is about the history of MCM, how MCM has
created a strong brand ID by making patterns that only consisted of logo
repetitions all over a bag,” says Rehberger. “I played around with that idea
and reinterpreted it with a redesigned MCM logo rendered in stripes. Instead of
repeating the logo as a pattern, I decided to print only one big logo all over
the bag.”
From polychromatic block colours to binary linear
patterns, the MCM x Tobias Rehberger Collection presents viewers with visual
paradoxes through bold shapes and colour. Inspired by the “dazzle concept”, the
signature designs were based on a camouflage military tactic used by the
British Navy during the First World War, which entailed painting battleship
surfaces in repeating patterns that made the ships difficult to target. The
tactic created an optical illusion and obscured the vessel’s form, resulting in
the ability to avert enemy attacks.
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| The large Kira shopper in the MCM x Tobias Rehberger Collection |
The collection features a variety of bag shapes that blur
the lines between product and art. Each limited-edition style is available in a
series of 250 pieces, numbered with unique serial numbers and customised labels
created exclusively for the collaboration.
Designed exclusively for the MCM x Tobias Rehberger
collaboration, the large Kira shopper is crafted in coated canvas with leather
trim. Adorned with matte black hardware, the Duke backpack features a single
top-handle with adjustable shoulder straps. Available in a duet of colours, the
MCM x Tobias pouch can be used as a case for daily organisation or can double
as an edgy evening clutch. Meanwhile, a futuristic bag can be transformed from
a 3D cube to a 2D diamond, making for the perfect clutch.
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| This 3D cube clutch can be transformed into a 2D diamond shape |
Inspired by the golden age of travel, MCM’s Tobias
Rehberger hard luggage collection celebrates a bold revival of the brand’s
classic valises. Handcrafted in Italy, the limited-edition made-to-order
collection features one-of-a-kind travel accessories. The five-piece range
offers only the most classic, enduring styles of hard-case luggage couture with
an artistic twist. Adorned in a colour-block graphic motif, the exclusive
collection features opulent jewel tones that subtly spell the letters M-C-M.
