German luxury brand MCM has opened its US flagship store - a two-storey, 4,000sq ft
space in the heart of SoHo, the lively downtown New York City neighbourhood. Both industrial and modern, the space on Greene Street is inspired
by the cross-section of fashion and technology while returning to the tradition
of the German Bauhaus movement.
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| MCM's store on Greene Street, SoHo |
Designed by Kramer Design Group, the split-level boutique features clean lines, open spaces, an industrial edge and simplicity.
There is also a nod to SoHo’s manufacturing past.
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| MCM's New York store interior has an industrial feel |
Exclusively in the SoHo store, MCM presents a space dedicated to its collaboration with acclaimed German pop artist Stefan Strumbel. Renowned for his
artistic explorations with the conceptual Black Forest “Heimat”, Strumbel fuses
classic and contemporary motifs with stylistic elements of street and pop-art. Through bold, colourful visuals and stunning
installations, Strumbel's artworks are designed to spark the imagination.
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| The staircase is decorated with neon crosses |
The boutique, which carries MCM's ready-to-wear and accessories collections, features a dynamic media wall on the ground floor, beaming
the latest campaigns, backstage exclusives and fashion shows.
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| Above and below: Pop artist Stefan Strumbel's artwork adorns the walls |
