Hendrick’s gin, owned by William Grant & Sons, has
unveiled a whimsical new promotion at Singapore Changi Airport designed to
revitalise travellers after the festive season. The promotion uses the
“Manipulatory and Invasive Neural Distorter” Blower, known as the M.I.N.D
Blower.
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| Are you sitting comfortably? |
Here, the company explains how it works:
“The passenger sits comfortably within the Hendrick’s
M.I.N.D Blower chair. They are blindfolded and fitted with an auditory
assistance device (in modern parlance, a set of headphones). Then the
experiment begins. A 4-dimensional roller coaster experience follows as their
sense of sight, sound, taste and smell are first distorted and stretched before
being harmonised and finally recalibrated. Only at this point, once every
aspect has been rebalanced and the ultimate state of expectation and desire has
been attained, can the subject be served a perfect Hendrick’s Gin & Tonic.”
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| A traveller undergoes the Hendrick's gin experiment |
One passenger who undertook – and survived – the
experiment commented: “It is a most unusual activation. A one-of-a-kind. It was
a lovely Hendrick’s and tonic and a most comfortable seat. If I was not going
to be flying through the central departures store in Singapore Changi airport
Terminal 3 during the months of January and February I would buy a new
aeroplane ticket and fly there just to take part in this most spectacular
experiment.”
The promotion runs from January 5 to February 28 in the Terminal
3 departures lounge.
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| Another successful Hendrick's experiment |
Tasting notes
Hendrick’s gin is distilled in Scotland, in batches of only
450 litres at a time. It is made with infusions of cucumber and rose petals,
producing a refreshing gin with a floral aroma. Hendrick’s is the only gin made
in a combination of a Carter-Head and copper pot still, creating a smooth gin
with both character and balance of subtle flavours.
Visit www.hendricksgin.com
