Godiva Chocolatier has unveiled tennis player Caroline
Wozniacki as its global celebrity ambassador. The deal is the first global
celebrity partnership for the Belgian chocolate brand, and the first
confectionery deal for Wozniacki. Godiva CEO Mohamed Elsarky said: “At Godiva we like to say
that we can turn a simple smile into a WOW, and Caroline does the same around
the world. We are excited to welcome Caroline into the Godiva family, and feel
she is the ideal face for the brand – a vibrant, world-class talent, with
appeal well beyond the tennis court.”
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| Godiva's new Coeur Iconique Limited Edition chocolates |
Wozniacki has a well-documented sweet tooth. Godiva
contacted Wozniacki after Dave Marberger, Godiva’s CFO, read about Wozniacki’s
love of chocolate in a Wall Street Journal article in late 2014. As ambassador, Wozniacki will support Godiva initiatives
globally while she is on the tournament circuit, scheduled to make stops in
China, Europe, the US and the Middle East.
Godiva has more than 500 boutiques in over 80 countries, so
Wozniacki’s global appeal makes the partnership a natural fit. “No matter where
tennis takes me across the globe, I always find myself in a Godiva store. It’s
the perfect partnership because it allows me to indulge a little when I’m on
the road and in need of a pick-me-up,” Wozniacki said.
The partnership was announced with a private gathering at Godiva’s
Fifth Avenue boutique in New York.
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| Godiva Sablés gift box |
Three new giftable creations
In other news, Godiva has revealed details of three gift product
launches, all available in travel retail shops:
Coeur Iconique Limited Edition: This trendy box of two neon
pop colour combinations has been designed to appeal to Millennial consumers.
Playing on the keepsake and cuteness factor, Coeur Iconique Limited Edition
comprises six Godiva hearts, available in milk, dark and white chocolate
variations. It is available from June 1.
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| Godiva Mousse Meringue |
Sablés: These rich butter biscuits call on the
culinary traditions of different cultures: spicy ginger from Asia, buttery
pecans from Central America, dark chocolate from the African continent and
almond speculoos from Belgium. Dipped in Belgian chocolate, these sablés feature gold detail and embossing on the packaging. A hot air balloon design on the
box conveys a vintage theme of quality and heritage while making the offer relevant
to travellers. The collection offers three monopacks: Almond Speculoos, Pecan
chocolate chips and Ultimate Chocolate; an exclusive Travel Retail Quattro Pack
(two ultimate chocolate, one pecan chips chocolate and one almond speculoos);
and an 18-piece pack of individually wrapped biscuits (Ultimate Chocolate,
macadamia ginger and almond speculoos). The individually wrapped biscuits aim
to ensure freshness and meet consumer expectations, particularly in the
American and Asian markets.
Mousse Meringue: Bringing together the world of patisserie
with Godiva’s classic chocolates, beneath each rich, hard chocolate shell is a
light filling containing a meringue piece. The taste and texture seeks to
contrast with its light crunchiness. The collection offers six recipes: from
chocolate and praliné, to refreshing lemon and mandarin, tangy strawberry and
smooth coffee mousse. Appealing to all ages, these cloud-like confections come
in two sizes of nine and 16 pieces in a light pink gift box with soft white
embossed meringue swirls and finished with a gold ribbon.
