Friday, 19 December 2014

Hawaiian Host marks Year of the Sheep

Honolulu-based confectionery brand Hawaiian Host has launched a new limited-edition tin of chocolate-covered macadamia nuts for Chinese New Year 2015 to capitalise on this important gift-giving season.

Hawaiian Host's limited-edition tin for Chinese New Year 2015

Festive colours

The new tin features two 6oz MacNut Crunch boxes in a festive red and gold colour, incorporating the animals from the Chinese zodiac. It is on sale now until the end of Chinese New Year in February, exclusively in four outlets in four high speed railway stations and 48 shops in 19 Chinese airports, including Guangzhou, Chengdu, Xi’an, Beijing Capital, Qingdao and Shenzhen.

“We are excited to be celebrating the Year of the Sheep with this unique gifting opportunity,” said Earl Kurisu, Hawaiian Host director of sales Asia Pacific. “Gifting is a very important part of the Chinese New Year traditions, and we anticipate that this gift tin will make an excellent commemoration of Chinese New Year 2015.”