Johnnie Walker, the world’s best-selling blended Scotch whisky,
has launched a limited-edition bottle design exclusive to travel retail. Aimed
at the festive gift market, the Johnnie Walker Gold Label Reserve Exclusive
Travellers’ Edition is inspired by the spirit of travel and celebrating
shoppers’ journeys across continents. The bottle, with its striking
gold-coloured coating, is embossed with an image of
the world map.
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| Johnnie Walker Gold Label Reserve Exclusive Travellers' Edition |
The metallic bottle serves to emphasise the super-premium liquid inside. The 40%abv product is available for a limited time
from travel-retail outlets worldwide, in time for key
festive occasions such as Christmas, New Year’s Day and Chinese New Year in
February. It retails at $68.
Peter Fairbrother, marketing director of Diageo Global
Travel and Middle East (GTME), said: “We have created this limited-edition
bottle design exclusively for our travel-retail partners in the run-up to the
key festive gifting moments. Johnnie Walker Gold Label Reserve Exclusive
Travellers’ Edition serves to highlight our commitment to provide
differentiated premium products for the travel-retail channel and we are
positive that the luxurious world map design captures the imagination of
travellers seeking gifts that celebrate journeys.”
Johnnie Walker master blender Jim Beveridge, who created the product, suggests serving the spirit in a tall glass with crushed ice and a slice of orange.
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| The metallic bottle features a world map design |
Tasting notes
On the nose Gold Label Reserve is soft and buttery,
carrying aromas of fresh botanicals and smooth caramel. On the tongue, sweet
honeyed and floral flavours carry a smooth and creamy character. Then the
signature Johnnie Walker smokiness brings all the flavours together in a long, lingering finish.
