Anthon Berg, the Danish inventor of liqueur-filled
chocolate bottles, has launched a new coffee flavour to its travel-retail range,
designed as an after-dinner treat. The four Chocolate Coffee Liqueurs consist
of an Irish coffee with a warming whisky, a French coffee with sweet and tangy
orange liqueur, a Cuban coffee with white rum and mild caramel, and a Mexican
Coffee with a shot of tequila.
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| Anthon Berg Chocolate Coffee Liqueurs (16 pieces) |
Why coffee? Anthon Berg’s travel retail director Peter
Dige explained: “The combination of coffee and chocolate is an evergreen. But
coffee itself has also had a comeback and has been reintroduced as a fine food
on a much broader scale than ever before. That’s why we believe that now it is
the right time to launch a coffee version of our successful chocolate liqueur
bottles.
“The two other products in the range, Chocolate
Liqueur Bottles and Chocolate Cocktail Bottles, are the two top-selling
products in the Anthon Berg travel retail portfolio, so we believe that our new
product Chocolate Coffee Liqueurs is a profitable way to expand.”
Chocolate Coffee Liqueurs come in a 26-piece transparent
tube and a 16-piece transparent tube displaying the bottles as if they were
neatly lined up on-shelf. The third product is a window box displaying the
bottles as in a bar cabinet. Each bottle is individually wrapped in deep-coloured
tin foil that carries references to coffee. To help the consumer identify the
nature of the product from a distance, images of roasted coffee beans are visible
on the box as well as the bottles inside.
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| Anthon Berg Chocolate Coffee Liqueurs (15 pieces) |
Generous promotion
To support the launch, Anthon Berg said it had made “a
generous promotion” in selected stores, built around its award-winning brand
universe Generosity. Shoppers have the chance to win a trip to the countries
where its four coffee recipes are from. The company invites consumers into a
coffee liqueur-themed game of “spin the bottle” at the selected airports’ promotion
stands.
New marzipan range
Anthon Berg has introduced a new product to its Marzipan
Bar range: the Marzipan Bar Nougat 8-piece box. The nougat variety of this
chocolate-covered almond paste range is the best-selling on domestic markets
next to the Marzipan Bar Original. This launch of the Marzipan Bar Nougat
completes the series, now counting four products.
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| Anthon Berg's Marzipan Bars now include a nougat flavour |
Since the first Marzipan Bar was created in 1884, it has
been a token of generosity in its home country of Denmark. In those days, the
Marzipan Bar was given to waiting customers outside Anthon Berg’s small
chocolate shop in Copenhagen. The signature piece has been a favourite for over
four generations, and remains so to this day, especially in Scandinavia and
Europe.
Peter Dige said: “The Marzipan Bar Original has been a
best-seller for over 130 years on domestic markets. The Marzipan Bar Nougat is
the best-selling product next to the original. It is a line extension we
believe will be very successful in the range, which also counts the Marzipan
Bar Cognac and the Marzipan Bar Extra Dark & Cocoa Nibs.”
The Marzipan Bar Nougat consists of bittersweet almond
paste wrapped around a core of creamy gianduja nougat. This is covered in a
thick layer of dark premium chocolate and a swirl of milk chocolate for
decoration.
The range has also been redesigned to a crisp modern
look. The front of the box shows the marzipan bars as well as the ingredients
in each type of bar. All boxes have pink details to streamline the Anthon Berg
portfolio using the brand colour pink. In addition, the boxes now stand rather
than lay on the shelf, saving shelf space in-store.
Introducing a new
gourmet product
In a third major launch, Danish brand Anthon Berg has
unveiled the A XOCO gourmet range for a younger international audience. A XOCO centres on bold and surprising flavour
combinations, premium quality ingredients and has strong ties with New Nordic
Gastronomy, made famous by restaurants such as Noma in Copenhagen.
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| The new A XOCO range of Nordic flavour gourmet chocolates |
The A XOCO chocolate dragées are made from fine Amazon
chocolate. Each of the 16 distinctive flavours is designed and handcrafted to
be a “gastronomic masterpiece”, according to the company.
“Our chief chocolatier creates the recipes playing by the
rules of classic gastronomy, balancing sweet, salty and sour, leaving it up to
his audience to pick their own favourite,” it said. Flavours include chilli and
orange carrot. (MJ Rabbit thoroughly recommends the orange carrot.)
A XOCO is sold in small 135g jars in a contemporary
design.
