French spirits group Rémy Cointreau offered a feast for the senses at the TFWA World Exhibition in Cannes to illustrate how its Rémy Martin XO Cognac pairs with a wide range of delicious foods.
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The travel retail team guided journalists through the delights of Cognac with Parmesan cheese, ham, la baguette tradition with Échiré butter (MJ Rabbit’s favourite butter brand), candied orange, chocolate truffles and tiny canelé pastries from the Bordeaux region of France. (Sublime!)
During the Cannes show, Rémy Cointreau shone the spotlight on its commitment to retail excellence, innovation and sustainability, presenting its portfolio of spirits and wines with supreme storytelling.
Travel retail as a global shop window
“Travel retail is a unique window to the world – a channel where brand visibility and immersive experiences converge to inspire and drive conversion,” said Fida Bou Chabke, CEO Global Travel Retail. “The TFWA Cannes show is a pivotal moment for us each year, reaffirming our long-term commitment to premiumisation, to value creation for our partners, and to building lasting connections with consumers.”
Louis XIII Cognac remains at the forefront of Rémy Cointreau’s brand portfolio, embodying the group values of people, terroir and time. Following the success of its Lunar New Year and Hong Kong Bespoke Editions earlier this year, Louis XIII will reveal new icons, immersive activations and elevated gifting concepts.
Rémy Martin also unveiled fresh initiatives, building on the global impact of its XO x Anish Kapoor collaboration. Highlights include the limited-edition “This Is My City” wall, featuring the new Dubai VSOP expression and digital shelf, alongside the next wave of festive campaigns and collectible editions.
Beyond Cognac, Rémy Cointreau continues to fuel momentum in whisky, tapping into a growing consumer demand for authenticity, terroir and craft. At Cannes, the group premiered the latest chapter of Bruichladdich’s Black Art series, which the company describes as “a mysterious, crafted release that embodies the brand’s innovative spirit”.
Bruichladdich, Octomore, Port Charlotte, Domaine des Hautes Glaces and Westland underscored the group’s leadership in terroir-driven single malts with savoir faire and provenance.
The portfolio’s diversity was also on display with Metaxa and St-Rémy brandy, as well as Cointreau liqueur, including the Cointreau limited edition and ready-to-drink range. In Champagne, Maison Telmont presented Réserve de la Terre Rosé, the newest expression of its pioneering organic viticulture and bold vision for sustainable Champagne-making.
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| Pictured right: Louis XIII Cognac at the TFWA World Exhibition |
Sustainability as a cornerstone
Sustainability remains integral to Rémy Cointreau’s growth, embodied in its “Sustainable Exception” roadmap. At Cannes, the group highlighted its B Corp-certified brands – Bruichladdich single malt Scotch whisky, Westland US whiskey and The Botanist gin – as proof of its commitment to ethical sourcing, responsible consumption and environmental commitment.
Alongside these brands, Rémy Cointreau showcased Telmont, the organic Champagne leading the way in sustainable viticulture, and Domaine des Hautes Glaces organic French whisky, which has been awarded Regenerative Organic Certified (ROC) status.
“Sustainability is not an add-on for us – it is embedded in every decision we make, from product development to activation design,” Bou Chabke concluded. “Today’s consumers are clear: they expect brands to act responsibly and authentically. We are proud to be setting new standards for sustainable spirits and wines in global travel retail."
