Pernod Ricard has been celebrating Maison Mumm’s sponsorship of Melbourne Cup
Carnival and the Mumm Cordon Rouge Melbourne Cup Carnival limited-edition Champagne bottle at Melbourne airport this month.
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| Maison Mumm at Melbourne airport |
Avant-garde spirit
In partnership with Nuance Duty Free and reflecting the
avant-garde spirit of Maison Mumm, the activation in Melbourne Departures had a
high-energy look and feel with moving LED lighting and reflective silver
dressing. Digital screens also played the music video for David Guetta x Sia
“Bang My Head” which was recently launched in partnership with Mumm. The pop-up also offered tastings of Mumm Cordon Rouge and Mumm Rosé to travellers.
As the official Champagne of the 2015 Melbourne Cup
Carnival, Maison Mumm hosted David Guetta in the Maison Mumm marquee at
Flemington on Emirates Melbourne Cup Day on November 3. The international DJ kicked off the
Melbourne Cup celebrations by performing his only Australian show of the year,
One Night in Melbourne, on Cup Eve in conjunction with Maison Mumm and Frontier
Touring.
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| David Guetta with Mumm Champagne at the Melbourne Cup |
The video clip is available on the following link: www.mumm.co/davidguetta-bmh
