Martell’s tricentenary celebrations have been continuing throughout
Asia. Striking activations took place across key airports from September
to November 2015 with a prominent exhibition space at Hong Kong International
Airport to promote Martell Cordon Bleu Exclusive Limited Edition from September
23 to November 10. In celebration of the Cognac house’s 300th anniversary,
Cellar Master Benoît Fil has crafted a unique version of the legendary Cognac
Martell Cordon Bleu, originally created in 1912 by Edouard Martell, the tenth
descendant of the founder. The reinterpretation pays tribute to their history
and Edouard Martell’s legendary creation, by using 300-year-old oak barrels to
rest the liquid.
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| Martell Cordon Bleu Exclusive Limited Edition |
Vintage visuals
The exhibition space unveiled Martell’s long history
and vintage visuals. It also invited travellers to indulge themselves in the
Martell universe by having their photos taken against a French-style living
room, overlooking the vineyards of the Cognac region. The photo could then be
printed onto iPhone cases as a special gift with purchase. In addition, a
gastronomy experience was offered to travellers with foie gras, paired with
Martell Cordon Bleu.
At other major airports, Pernod Ricard is maximising
visibility and engagement throughout the travel trail and working
collaboratively with key customers and partners to raise awareness of Martell.
