MCM toasted Taiwan this month, thanks to a new store at
the world-class Taipei 101 tower. The German luxury brand’s third boutique in the country is
located inside the tallest structure in Taiwan. The new destination store takes
after its sister boutique, the Kunsthalle flagship in Seoul, designed in
collaboration with Germany’s famous Goethe-Institut. Featuring dramatic
curvatures, elliptical arcs and asymmetric, elongated fixtures, the fluid space
emulates eggshells as a homage to the creative process and the reawakening of
originality.
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| MCM's new store inside the Taipei 101 tower (pictured top) |
Fashion, art and tech inspirations
The Taipei 101 flagship combines fashion, art and
tech inspirations that culminate in a decadent yet demure palette, in
a theatrical setting that inspires the imagination. From gilded fixtures to
pearl tones, the latest boutique has transparent and reflective fixtures that pull the focus towards
the collections on display.
Gathering celebrities, socialites, glamour gurus and the
business elite, MCM painted the town its signature Cognac at an exclusive VIP
cocktail party. Hosted by international
superstar Shu Qi, the event was the place to see and be seen. Making her
name in the 1996 film Viva Erotica – for which she
picked up the Best Supporting Actress award at the 1997 Hong Kong Film Awards –
Shu Qi has starred in four further films: The Assassin, All You Need is Love,
The Last Women Standing and The Ghouls this year alone.
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| Taiwanese actress Shu Qi carries MCM's Robi crossbody |
During the fashion fete, the movie megastar made an
entrance with a polished black dress from MCM’s Autumn/Winter 2015 Space
Odyssey collection. Shu Qi transformed her geometric look with MCM’s Robi crossbody
and Mischa clutch.
