Italian leather goods company Furla has opened its second travel retail location in Moscow Vnukovo airport
with a 30sq m personalised corner in the duty-paid store in Terminal D. The
first began trading in 2013 in the duty-free shop in the same terminal. Both are
operated by RegStaer. The new corner opened in January with Furla’s Spring/Summer 2015
collection.
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| Above and below: Furla's new corner at Moscow Vnukovo airport |
Said global travel retail director Gerry Munday: “We
have been very busy with our European openings, with personalised corners in
Germany, Turkey, Israel, France, and now Russia, which are all doing extremely
well. I’d like to take this opportunity to thank RegStaer for their support
with this opening.”
Travel retail exclusive line
In other news, Furla has announced the launch of a global travel retail
exclusive line, following the success of its Icon Piper bag and to meet
the growing demand for difference within the channel.
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| The Furla Piper travel retail exclusive collection |
The Piper Medium Dome is described as a modern,
limited-edition bag, available in soft Ares leather in Rose, and new Caramello
and Storm colours. To distinguish the bag, the company has designed a charm not
found in the main collection. The three colours will be featured in the main
Autumn/Winter 2015/16 collection but are exclusive to travel retail in the
Piper line.
“I am
extremely pleased that Furla has the confidence and trust in travel retail to
warrant the development of this exclusive line," said Munday. "The travel retail business
continues to grow steadily for the brand on a global basis on the ground, in
the air and at sea. I am very confident that the addition of this exclusive
Piper bag will give further appeal to the Furla brand and become a compelling
offer for travellers looking for something a little different to the high street.”
