Diageo has released a limited-edition design of its
award-winning John Walker & Sons King George V blended Scotch whisky as a
travel-retail exclusive in time for the Chinese New Year. The limited edition
is available for six months and retails at around $500.
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| John Walker & Sons King George V Limited Edition Scotch whisky |
A visual celebration of the Arts and Crafts movement
The elegant design marks the 80th anniversary of the
awarding of the Royal Warrant to John Walker & Sons, and the pack was
crafted as a visual celebration of the Arts and Crafts movement that blossomed
during the 1930s. The pack has a luxurious burgundy finish, featuring an
intricate motif and a gold chandelier print, in keeping with the art
deco style of the time, and sumptuous, warm colours.
The sophisticated blend is crafted exclusively using
whiskies from distilleries in existence at the time of King George V, including
precious casks of Port Ellen single malt from the Isle of Islay. This was the
period - the 1930s - when John Walker & Sons was first granted the Royal
Warrant as a supplier to the royal household. The Royal Warrant is regarded as
a mark of quality and is an honour John Walker & Sons still
holds.
Gillian Naylor, head of Johnnie Walker marketing for
Diageo’s travel retail division, said: “To mark the 80th anniversary, we are
proud to present a special limited-edition design of this exquisite,
hand-crafted blend exclusively for luxury travellers. The limited-edition pack
expresses the unique heritage of this remarkable blend and is the perfect gift,
not only for Asian travellers during Chinese New Year, but for all discerning
whisky consumers.”
Johnnie Walker master blender Jim Beveridge added: “John
Walker & Sons King George V is a highly distinctive, commemorative blend of
rare and prestigious whiskies. It has an immense structure that has been handcrafted
to combine big flavours and a profound, mellow smokiness with elegance and
depth.”
