The Johnnie Walker Blue Label 2015 limited-edition design
has hit the shelves in selected travel-retail outlets worldwide, brand owner
Diageo has announced. Retailing at $258, the bottle design is a visual celebration
of the whisky inside and allows the liquid to be seen through the case.
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| Johnnie Walker Blue Label limited-edition 2015 whisky |
A limited number of the exclusive design has been
produced, each celebrating the art of blending. From the
distinctive outer casing to the luxurious materials used in its construction,
each aspect is designed to reflect the rarity and craft behind the liquid.
The interior of the product is finished with a
multi-faceted mirror that magnifies the spirit inside. Once unboxed, the
classic light-blue glass bottle, sitting on a built-in plinth, features an
engraved version of the iconic whisky maker.
Airport retailers around the globe, including Korea,
Singapore, China, UAE and the US, will create in-store activations to celebrate
the launch of this new design, which is designed for both collectors and for
gifting.
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| The new Johnnie Walker Blue Label promotion at Bangkok Suvarnabhumi airport |
Peter Fairbrother, global marketing director of Diageo
Global Travel and Middle East, said: “We know that shoppers are looking for
something special to take home from their travels, so the availability of this
premium limited-edition bottle delivers just that. It is a special version of
one of the rarest blends of Johnnie Walker.”
Tasting notes
Johnnie Walker Blue Label celebrates the original
Old Highland Whisky created by Alexander Walker in 1867. Layers of fresh sweet
flavours burst onto the palate, before rich fruit and chocolatey malt tones
come to the fore. Old oak woody notes reveal themselves next, evolving into
aromatic spice. Finally, the signature Johnnie Walker smokiness delivers a long
finish.
Master blender Jim Beveridge said:
“Johnnie Walker Blue Label is the pinnacle blend for Johnnie Walker, so every
year we want to showcase its rarity in a fresh and pioneering way. This year’s
route gives consumers a glimpse into the special liquid that lives within, with
its outer beauty truly reflecting the rarity and complexity which this whisky
holds.”
