Russian Standard Vodka is set to launch a new limited-edition product exclusively in global travel retail - the St Petersburg
Limited Edition Sleeve with Russian Standard Original vodka inside. The St Petersburg Edition, the second in the company’s
series celebrating classic Russian craft, is inspired by
the artistic heritage of St Petersburg, “Venice of the North”.
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| Russian Standard St Petersburg Limited Edition |
Established by Peter the Great in 1703, and home to the Imperial
Court of the Tsars, St Petersburg is the home of Russian Standard Vodka. The
opulent design of this baroque city is reflected in the fine filigree patterning
of this edition.
“This St Petersburg Limited Edition Sleeve will target
the gifting opportunity and build on the brand’s overall success,” said Andrew Notcutt, global
travel retail marketing director at Russian Standard.
“This is only the second time worldwide that there has
been a special edition pack on the Russian Standard brand, and naturally Russian Standard
Vodka has chosen global travel retail for this exclusive launch,” he added.
The special edition will hit the shelves in November and
be priced in line with Russian Standard Original.
The Russian Standard brand is the fourth premium vodka
brand in travel retail (source: IWSR) selling over 200,000 nine-litre cases annually, demonstrating
particularly strong growth on the premium mix of Russian Standard Gold and
Russian Standard Platinum.
Russian Standard Vodka is the number one premium vodka in
Russia and Russia’s leading global vodka brand.
