Maui Jim dials up sporty styling

US brand Maui Jim has extended its line of stylish sunglasses suited to athletic performance with a collection of four sporty frames, including the latest style River Jetty. The collection features strongly defined Grilamid brows and temples from which suspend rimless, lightweight, hybrid-injected polycarbonate lenses to create sunglasses designed to withstand rugged activities that demand unobstructed views. 

Each of the four aerodynamic designs puts the company’s patented PolarizedPlus2 lens technology into a sleek, flexible model that offers durability and anti-slip features.

Maui Jim's River Jetty sunglasses

River Jetty, retailing at $199, offers lightweight coverage in a sporty, form-fitting, Grilamid frame that is highly durable and can flex with an athlete’s movements. The non-slip Rubberon temple inserts provide extra grip for a more secure feel, and adjustable nose pads prevent slippage.

River Jetty provides full-wrap coverage that fits snugly around small to mid-size faces. It comes in Gloss Black or Blue with Neutral Grey lenses for optimal protection during bright, sunny days; Rootbeer with HCL Bronze lenses for variable light conditions; or Translucent Matte Grey with Maui HT lenses for times when other lenses would be too dark.

Hot Sands ($199) comes in the same colour options as River Jetty, but this style is sized for slightly wider faces, while Middles ($199) goes a step up in size to offer broader eye coverage. The Black Gold frame with Neutral Grey lenses is described as “a fierce style option”. The Matte Rootbeer frame with HCL Bronze lenses can be worn at work or play.

New pearlescent frames

The sporty, pearlescent Champagne frame is a new frame colour for women with Maui Rose lenses – a high-performance, blush-coloured lens for maximum contrast and crisp vision, especially during fast-action activities.

Stone Crushers ($199) is the largest style in the line, offered in three colour options. White Pearl with Maui HT lenses has a summery palm green colour that lets the right amount of useful light into the eye to improve definition and depth perception without losing polarisation efficiency.

The lenses in all of these styles have waterproof and oleophobic coatings to shed water and repel smudges, as well as proprietary Clearshell scratch-resistant coating.

Patented lens technology

“With these new styles, Maui Jim adds a new element to its line of athletic eyewear,” said Richard Walker, Maui Jim’s Director of Product Development. “We’ve dialled up the aggressive styling, which in turn enhances the durability of these sunglasses. The rimless lenses offer wide, clear, undistorted views. This is a line of glasses that is perfect for people who run, cycle, hike, climb, golf, play tennis or any other active sport.”

All Maui Jim lenses use patented PolarizedPlus2 lens technology that cuts 99.9% of glare and eliminates 100% of UVA and UVB rays while significantly boosting colour, definition and depth perception. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation, recognition that the lenses provide safe and effective sun protection and are an important part of an effective defence programme against skin cancers of the eye and eyelids.