With a fresh focus on the travel-retail channel, luxury
Italian sportswear brand Paul&Shark is to present its new men’s collection
at the 30th TFWA World Exhibition in October. The brand DNA centres on upscale
made-in-Italy fabrics, quality and experimentation with new materials, always
emphasising its yachting heritage.
The Spring/Summer 2015 collection highlights the new Smart
Casual line, described as a link between luxury and sportswear, and designed to
offer a comfortable, refined total look. For example, the jackets are
extremely light and made of nylon with leather or suede details.
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| Paul&Shark Spring/Summer 15 |
The collection also features the brand’s signature shark
with the grey Paul&Shark Smart Casual Collection logo on a solid blue
background.
Spring/Summer 15 also offers a Luxury Collection,
incorporating high quality materials combined with hand-made tailoring which,
from this season, is identified with a new golden Paul&Shark Luxury garment
logo on a solid blue background.
Knitwear and trousers are made of cotton/cashmere or
cotton/silk, while blazers are destructured. The items have an extremely soft
feel, thanks to a special process. The colours are soft.
Leather coats and jackets are enriched with details such as
real horn buttons. Luxury is also shown in the shirt section, thanks to the
precious cotton 200/2, and in the accessory collection made of Saffiano leather.
In addition, there is a crocodile belt.
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| Paul&Shark Spring/Summer 15 |
The Sportswear line goes beyond the active sportswear arena,
using materials which do not traditionally belong to the sports world and which
are capable of combining style and performance.
Competition, the most technical section of this
collection, recalls the sailing world and offers technical garments worn by
sportsmen. The linings inside the colourful nylon jackets represent the very
fast GP42 racing yacht.
Kipawa, which derives its name from a vintage
boat, is also inspired by the sailing world, while Capri, the summer capsule
collection, is represented through materials such as cotton and linen.
Travel shirt: a new addition
A new addition is the travel shirt, presented in a bag made
of the same fabric and colour as the shirt.
Accessories include belts, full grain leather loafers and
reversible belts supplied with a moving buckle which creates two belts in one.
Scarves are made of cashmere or linen and ties are soft thanks to the
fabric processing which contrasts with the simplicity of the blue solid colour.
Meanwhile, the beach line offer several styles of swimming
trunks, from colourful prints to simple and classic models.
Paul&Shark worldwide travel retail director Catherine Bonelli said: “The collection overall is extensive but the unique element about Paul&Shark is the company’s ability to take any item within the offer and customise it to meet a specific retailer’s requirement; for example the length of a shirt, a particular colour, or special embroidery.”
