German luxury brand MCM has opened a second store in Tokyo’s
upscale Ginza neighbourhood. MCM Ginza HAUS2 has an impressive diamond-shaped façade
which is inspired by the diamond on MCM’s signature Visetos material.
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| Above and below: MCM Ginza HAUS2 features colour-changing LED lights |
The 300sq m two-storey boutique has a completely new design
concept befitting its location in a trendy area at the Daiichi Yayoi Building,
4-2-2 Ginza.
Both outside and inside the store, LED lights have been
installed that move around and emit constantly changing colours, creating a
visual feast. LED lights also serve to showcase the staircase that links the
first and second floors.
The interior colour scheme is grey, white and silver, thanks
to the extensive use of mirrors in the decor. The chunky cement finishing has
been designed to contrast with the huge, refined mirrors, steel and LED lights.
The first floor offers a wide variety of MCM products,
including our famous backpacks, bags, luggage and small leather goods.
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| MCM Ginza HAUS2 store interior |
Meanwhile, in the VIP zone and café area on the second
floor, MCM’s classic, timeless gold and Cognac colours provide a luxurious
ambience.
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| VIP lounge with chairs covered in signature Visetos material |
