Bacardi is fuelling consumer interest in its premium vodka brand 42 BELOW with a high-profile promotion running at Auckland airport, New Zealand, in partnership with top travel retailer DFS until the end of July.
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| 42 BELOW vodka at Auckland airport |
A range of gwps have been designed to spark engagement among travellers at New Zealand’s busiest airport, including a branded Mix It Bar where expert mixologists are serving the brand's signature Falling Water cocktail - dubbed "a cool, refreshing long drink of 42 BELOW FEIJOA which provides a flavour of green apple meeting guava and lime".
The three-month promotion is seeking to engage with travellers and share the story of the dynamic brand, which offers a range of flavours. These include 42 BELOW PASSION, featuring hints of Turkish delight, rose
petals and passion fruit, and 42 BELOW HONEY, made with Manuka honey, exclusive to
New Zealand from the native Manuka bush.
Cameron Beggs, national account manager at Bacardi Global
Travel Retail, said: “The 42 BELOW brand has a powerful reputation as a
truly iconic New Zealand brand, renowned for its quality, purity and
flavour. Working closely with DFS, we
are tapping into the local passion for 42 BELOW. In particular, the unique freshness and
flavour of New Zealand provided by the Falling Water cocktail provides the
ideal way to engage with travellers and share the story of this dynamic brand.”
42 BELOW is renowned for its innovative, bold and irreverent
style, earning a strong reputation for authentic New Zealand quality and taste, reflected in numerous prestigious international awards,
including a series of gold medals at the World Selection of Spirits and
Liqueurs, the San Francisco World Spirits Competition and the International
Wines & Spirits competition in the UK.
42 BELOW, named for the latitude at which it is produced, is also the percentage of alcohol by volume of the vodka, and it is the world’s
southernmost vodka. It is crafted and distilled in New Zealand, a location renowned for its air and water purity. The company uses a “high-saturation” distillation
process, with the vodka distilled four times and filtered through 35 separate
filters.
The Auckland airport promotion is part of a global shopper engagement
initiative Bacardi is running with DFS. Cocktails of the World features at key
airport locations in Los Angeles, Mumbai, Abu Dhabi, Hong Kong, Singapore and
Auckland. Travellers can try a range of cocktails from the Bacardi portfolio
and in each location, there is additional amplification for one key cocktail
synonymous with the location.
