New York will welcome a new Davidoff flagship store in late
2014, when the newly unveiled Davidoff of Geneva 6th Avenue location will open.
For 50 years, the location has been home to the company’s De La Concha shop,
which will be remodelled to the brand’s new global store concept “Davidoff of
Geneva – since 1911”.
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| How the Davidoff flagship store on New York's 6th Avenue will look |
The new flagship store will retain core elements of the
traditional De La Concha charm, in particular its internationally recognised
pipe and pipe tobacco offering and expertise. The first of its kind in the US,
the new 6th Avenue location cements Davidoff’s commitment to New York City.
Jim Young, president of Davidoff of Geneva North America, said:
“We are very excited to add a new Davidoff flagship store in such a vibrant
part of New York City, and particularly now that we have developed our new and
inviting retail concept that includes a luxurious lounge to enjoy cigars, a
state-of-the-art humidor to make your cigar selection, and a retail space where
our shoppers can browse and select from the finest accessories available
worldwide.”
In other retail news, Davidoff has given its two Brussels
flagship stores in the Sablon and at Stéphanie a fresh look and has opened a
new cigar room in the Belgian city’s Steigenberger hotel. The firm has joined forces with hotel manager
Blanche van Berckel to create a smoking room which is able to accommodate 30
people at any time of the day or night.
