A huge crowd of more than 10,000 fans flocked to MCM’s new MCM SPACE flagship
store in Seoul, South Korea, to celebrate Brazil’s World Cup with the launch of
the brand’s München Cute Monsters Limited Edition collection. On June 26, the
space-themed store welcomed hugely popular K-pop boy band Exo (think One
Direction, only cuter!) who delighted the fans as they posed for photographs
outside the four-storey flagship. Inside the store, Exo posed for Twitter’s Vine 360 head-to-toe
videos, which were immediately ranked number 1 in Korea with over 50,000 shares.
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| Thousands flock to the new MCM SPACE store in Seoul |
At the party, the 500 VIP guests, media and press – who included Korea’s top
models, actors, singers and bloggers – had fun taking pictures of themselves in
the photo booth, eating Cute Monsters cupcakes, and playing table soccer. They
also admired the inter-galactic MCM SPACE shuttle, which takes centre stage
inside the massive store. And in a world premiere, MCM’s stunning Autumn/Winter 2014
Digital Soldier collection was on display for the first time, alongside the Backpack Wall, highlighting many of the new, must-have designs.
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| Hugely popular boy band Exo inside the MCM store |
During the evening, a group of Samba dancers entertained the
party-goers with typical Brazilian flair while the guests enjoyed World
Cup-themed Churrasco food and other Brazilian specialities. Later on, a DJ got the party moving with the latest top
tunes on the roof terrace, as the glamorous glitterati chilled out in the
lounge area. After the event, an enormous crowd of around 3,000 people
visited the store until midnight struck. The amazingly successful event generated around 1,000 online
and social media reports.
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| The Exo boys pose beside the MCM Backpack Wall |
The VIP guest list
included:
Exo - Korean-Chinese K-pop boy band. Check out their Vine
360 head-to-toe videos on Twitter.
Dancing 9 - dance group from the South Korean dance
reality TV show.
Sunmi - South Korean Idol singer with the girl group Wonder
Girls.
Bit-na Wang - South Korean actress
Kangjoon-Seo - South Korean actor
Sang-ho Kim - South Korean actor
Haena Song - South Korean model
Jung-sun Jin - South Korean model
Seul Ki Park - South Korean model
Ho-jung Lee - South Korean figure skater and model
Hyun Jeong Ji - South Korean model
