MCM debuts largest European boutique at Harrods

MCM has opened a new shop-in-shop concept in London department store Harrods – the German luxury brand’s largest department store shop-in-shop in Europe.

The Harrods space spans 105sq m and is located on the lower ground floor. The interior design concept is natural polished wood combined with gold highlights, designed to be the perfect canvas for the bags, reflecting both the brand's luxurious heritage and traditional craftsmanship.

Above and below: MCM is showcased in the Harrods store windows

     

Inside the store is a designated lounge area - a feature shared by many MCM boutiques - and the brand new Autumn/Winter 14 collection. 

To celebrate Harrods’ “Made With Love” campaign, which centres on exclusive product and bespoke services, MCM teamed up with London-based art collective Graffiti Life to create personalised notebooks for customers. On purchasing an MCM product, customers were gifted with an exclusive notebook which they could have painted and customised with their name by professional graffiti artists widely known on the street-art scene. Customers visiting the boutique wearing their MCM product were also gifted with a personalised notebook during the two-day event, which took place in August.

Personalised notebooks for Harrods customers

Take a look at MCM's new Harrods space here:

Visit www.mcmworldwide.com