MCM unveils exclusive capsule with Dubai Maverick

MCM has introduced an exclusive capsule collection with Dubai’s Leena Al Ghouti – MCM's latest Maverick.

The Spring/Summer 2024 collection uses sophisticated silhouettes and styling techniques to command attention, MCM said.

The campaign was shot by photographer Francesco Scotti and videographer Klaudia Adamski.

MCM SS24 capsule collection with Leena Al Ghouti

Among the stand-out products are the gold sand beige-coloured Lauretos pattern pieces, including statement dresses and matching pyjama sets.

New Himmel shoulder bags are crafted from Italian satin dazzle in an array of Swarovski crystals, secured with the brand’s signature Laurel logo closure.

The MCM SS24 capsule collection is the product of a collaboration between Dubai tastemaker and Creative Consultant, Hanan Houachmi, MCM Creative Director Katie Chung, and Sabine Brunner, Global Commercial and Brand Officer & President MCM Global AG.

Ciao! MCM opens pop-up at 10 Corso Como

German luxury brand MCM has opened a pop-up shop in 10 Corso Como, the Milanese concept store founded by Carla Sozzani. The space, which is trading until 31 July, presents the brand's latest collections and the recent collaboration with DJ Honey Dijon.

The pop-up is MCM's first physical retail space in the Milan area. It will present the latest collections designed by creative director Katie Chung, as well as the recent lines launched by the brand, Himmel, Lauretos and Diamond, consisting of accessories, sunglasses and clothing, as well as the classic Visetos range.

In its latest collaboration collection, the American DJ Honey Dijon has reinterpreted the codes of the brand through her vision.

The Milan opening forms part of the German brand’s retail expansion strategy in Europe. MCM has 584 stores in 43 countries with an annual turnover of around €800 million, according to MF Fashion.

In other news, MCM has launched its latest fragrance, MCM Crush, with Interparfums, and for Summer 2024, the brand has introduced the Munich Blue Regatta Capsule Collection, designed for “beach days and beyond”, the brand says.

Prince Albert receives special award in Paris

Prince Albert of Monaco has been awarded the insignia of Commander of Agricultural Merit (Commandeur du Mérite agricole) by French President Emmanuel Macron for his services to agriculture.

The ceremony took place on 14 May at the Élysée Palace in Paris in the presence of Princess Charlene, the Princess of Hanover, Hereditary Prince Jacques, Princess Gabriella, and several Monégasque and French personalities.

Photo: Eric Mathon/Palais Princier de Monaco - Instagram

Monaco gears up for Top Marques

Supercar show Top Marques Monaco is preparing to reveal 13 car launches and a rare glimpse of the Tesla Cybertruck, a futuristic electric pick-up, from June 5 to 9 at the Grimaldi Forum, Monaco.

Emeric Garcia, director of Top Marques Monaco, said: “For the first time in 19 years, we're going to have an unprecedented number of launches. This makes Top Marques an unmissable event in the automotive world. But Top Marques couldn't exist without our sponsors and I'd like to thank them all for their support. We are delighted to welcome on board our new title sponsor zondacrypto, one of the largest regulated crypto-currency exchange markets in Europe.

“Already a partner of Juventus Football Club, we are extremely excited that zondacrypto has chosen to join our existing sponsors Dassault Aviation, Jutheau Husson, Deco Flamme Live Production and A Roca for our 2024 edition, as well as NFTouring.”

According to a report published by NEWS.MC, Monaco-based automotive influencer and ambassador of Top Marques Monaco, GMK will exhibit at the show. GMK has over 4.5 million followers on Instagram.

In addition, GMK will also receive his own Audi RS6 Avant GT at Top Marques. Audi has chosen Top Marques Monaco to exclusively present its new “monster wagon”.

Women in Travel Retail+ to meet in Singapore

Women in Travel Retail+ (WiTR+) is to hold an exclusive networking event during the TFWA Asia Pacific Exhibition in Singapore on 14 May.

The event begins at 5.30pm in a dedicated area within the TFWA Asia Pacific Lounge (Marina Bay Sands Business Centre). WiTR members can bring a guest to join the group for drinks.

Women who are interested in joining Women in Travel Retail+ are also welcome.

“We are thrilled to once again hold this networking event,” said WiTR+ Chair Sarah Branquinho. “This gathering presents a valuable opportunity for us to come together and support each other’s growth in the travel retail sector.”

As part of its ambition to expand its reach and impact, WiTR+ is offering corporate partnerships. At a cost of £1,000, corporate partnerships buy companies 40 memberships for women working in their travel retail division, and their logo will be featured on the WiTR+ website. For details, please contact Gina Kothari. Email: gina.kothari@diageo.com

About Women in Travel Retail+

Women in Travel Retail+ (WiTR+) was created in 2006 to recognise the contribution of women to the travel retail industry, past, present and future, and as a forum for women in the industry. It allows a privileged medium to exchange ideas, helps women to develop their careers, and supports people in need. From year to year WiTR+ helps different groups or communities (from Haiti to India to Sichuan) to help themselves, with a strong focus on women and children.

Metaverse-loving MCM breaks the rules in Milan

MCM, which participated in Milan Design Week for the first time with its debut furniture collection, finished the exhibition on 21 April with over 22,400 visitors.

The MCM Wearable Casa Collection by Atelier Biagetti, exhibited at Palazzo Cusani and curated by Maria Cristina Didero, was selected for the shortlist of the 10 best projects for the Mention Technology of Fuorisalone Award 2024 among more than 1,000 exhibitions around the city of Milan.

Yellow branded MCM bags were distributed among the visitors to the MCM Pavilion, creating additional brand awareness for the German luxury label and the MCM Wearable Casa exhibition.

During the week, MCM saw 225 members of the press from 30 countries attending the exhibition and being guided by its teams.

In a related development, MCM brought its Wearable Casa exhibition directly to everyone’s doorstep via an innovative metaverse experience. The German brand “crafted a multiverse that defies expectations, seamlessly blending reality with the metaverse. This immersive experience ensures that everyone can explore and savour the wonders of MCM Wearable Casa from the comfort of their own homes.”

For details of the metaverse experience, visit http://www.mcmworldwide.com

About the Fuorisalone Award 2024

The Special Mentions of the Fuorisalone Award 2024 aim to select and promote projects, events and content of relevance for design, qualitatively innovative and rich in meaning.

The 10 projects for the Mention Technology of Fuorisalone Award 2024 were identified by the editorial staff of Fuorisalone.it with the help of the Technical Committee and competed to win the Special Mention dedicated to the theme of Technology. The awards team selected “projects that show a particular ability to innovate by re-establishing a balance between man and environment. The use of technologies as a central factor to protect the planet.”

The Fuorisalone Award website said of MCM Wearable Casa by Atelier Biagetti: “With an innovative project, the presentation at Palazzo Cusani promises a bold exploration of design, highlighting the Wearable Casa collection conceived by Atelier Biagetti. The general mood of the collection is characterised by a mix of irony and originality, which allows the objects to transcend their traditional roles and take the public into another world."

MCM enjoys tremendous success at Milan Design Week

More than 1,000 people flocked to the MCM Pavilion at Milan Design Week 2024 to see the new MCM Wearable Casa exhibition on the first day.

MCM Chief Visionary Officer Sung-Joo Kim in the MCM Pavilion at Milan Design Week

“In just one day, on 15 April alone, over 1,000 individuals were captivated by the exhibition, leaving a lasting impression on all who attended,” said the German luxury brand, which created its first furniture collection with Atelier Biagetti. 

Inside the MCM Pavilion at Milan Design Week

These images offer a glimpse into the remarkable experience. The exhibition will continue until 21 April in Milan, at Palazzo Cusani on Via Brera 13/15.

Inside the MCM Pavilion at Milan Design Week