German luxury brand MCM has launched an exclusive capsule collection starring footballer Jonathan Tah, as Germany prepares to host the 2024 European Football Championship.
The MCM Euro 2024 Capsule Collection pays tribute to Munich's vibrant energy and MCM's luxury fashion heritage, featuring six pieces that blend luxury with sporting fervour. It includes a Lauretos football uniform-inspired look, and a football-inspired backpack and weekender.
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| Jonathan Tah stars in MCM's Euro 2024 Capsule Collection campaign |
In addition, the collection features six limited-edition bespoke Stark backpacks representing Germany, France, Switzerland, Portugal, Korea and Brazil – the home nations of some of the world's most renowned players. The special-edition backpacks are available only in Europe, while 200 limited-edition MCM footballs make this capsule “beyond unique globally”, according to the brand.
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| MCM's six limited-edition bespoke Stark backpacks |
The accompanying campaign stars German national player Jonathan Tah, a defender for Bundesliga champion Bayer Leverkusen, who “embodies the brand's maverick spirit”.
To engage with fans, MCM will host activations both online and in-store, offering exclusive brand experiences. Prizes will include match tickets to the championship and limited signed merchandise by Tah.
In separate news, MCM has introduced the limited-edition black BE@RBRICK 100% and 400% figurine set featuring the iconic MCM monogram.
