MCM has teamed up with DJ Honey Dijon to release the Honey Dijon Capsule Collection, described as “an electrifying fusion of music and fashion”.
“The capsule was inspired by and co-created with the DJ and fashion favourite whose dynamic beats and style are just the kind of Maverick flavour we love,” said the German luxury brand. “The collection of remixed classic bags and apparel is perfect for the truly global scene maker and game changer.”
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| MCM x Honey Dijon |
MCM added: “Born in Chicago and living between New York and Berlin, Honey Dijon is a global maverick with bold creative energy and vision. She makes moves while making the whole world dance.”
Honey Dijon said of the Summer 2024 collection: “I wanted to create a dissertation on travel and style: the merging of utility, beauty and craftsmanship. Creating a collection infused with legacy pieces, I wanted to resurrect the chic era of travel, seamlessly blending timeless elegance with modern sophistication.”
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| MCM x Honey Dijon |
From bold, vibrant patterns to sleek, cutting-edge designs, each piece in this collection reflects the energy and creativity from which MCM was born and defines Honey Dijon’s music, as well as her fashion sensibility, MCM enthused.
The campaign stars Honey Dijon and was shot by Davit Giorgadze, with stylist Christian Stemmler, hair by Dushan Petrovich and makeup by Mata Marielle.
